Creative Director - TWITCH LAB - Burson

Burson•Washington, DC

9d•$60,000 - $140,000•Hybrid

About The Position

Burson is seeking a visionary, AI-enabled Creative Director to lead TWITCH LAB, a rapid-response creative capability for producing client-requested assets on compressed timelines. The work will focus largely on digital content and storytelling in corporate and crisis communications, with the goal of creating reputation-enhancing content at speed by combining generative AI tools with human craft. The Creative Director will oversee the concepting and execution of varied, quick-turn assets, including digital content, executive videos for internal campaigns, and infographics to counter disinformation in real time. The role partners with senior account leads, clients, strategic intelligence colleagues, and the broader creative team to deliver reputation-driving content. It also establishes the Lab’s creative standards and operating practices, safeguards quality and compliance, advises executive stakeholders, and leads a multidisciplinary studio team. The position is part of Burson’s hybrid work approach, with teams in the office around four days a week.

Requirements

8–10+ years of progressive creative leadership experience in an agency, production studio, or corporate communications environment.
Experience and knowledge of generative AI creative tools for text, image, video, voice, and workflow automation.
A proven record of developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
A strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.
Ability to remain calm and decisive under high pressure and lead teams during breaking-news events.
Ability to connect data-driven intelligence with creative execution that earns attention and protects client reputation.

Responsibilities

Set and champion the creative standard for TWITCH LAB, combining technology with earned-first human storytelling.
Lead creative concepting and production of rapid-response content and variants across digital, social, video, and executive communications channels.
Oversee the Lab’s function and use while contributing directly to its creative work and building a culture focused on corporate storytelling at speed and scale.
Ensure outputs meet client brand standards, visual consistency, and legal and intellectual property requirements.
Establish responsible AI workflows, including protections for executive likenesses, synthetic media disclosures, and client data security.
Present creative concepts and scenario-tested options to C-suite executives, client leaders, and internal partners.
Manage, direct, and mentor a multidisciplinary team of writers, designers, editors, and producers.
Integrate the Lab’s work with Burson’s Creative, Strategy, and Insights & Intelligence practices.
Partner with senior account leads, clients, strategic intelligence colleagues, and creative team members to create and execute reputation-driving content.