Creative Director - TWITCH LAB - Burson

Burson • Atlanta, GA

8d

About The Position

Burson is seeking a visionary, AI-enabled Creative Director to lead TWITCH LAB, a rapid-response creative capability for developing client-requested assets on compressed timelines. The work will focus largely on digital content and storytelling in corporate and crisis communications, creating reputation-enhancing content that can move quickly while combining generative AI tools with human creative craft.

The Creative Director will oversee the concepting and execution of quick-turn assets, which may include digital content, executive videos for internal employee campaigns, infographics to counter disinformation, and other multichannel work. The role partners with senior account leads, clients, strategic intelligence teams, and the broader creative team to create and deliver reputation-driving content. It also establishes the Lab’s creative standards and responsible AI practices, advises executive stakeholders, and leads a multidisciplinary studio team.

Requirements

• 8–10+ years of progressive creative leadership experience in an agency, production studio, or corporate communications environment.
• Experience and knowledge of generative AI creative tools for text, image, video, voice, and workflow automation.
• Proven track record developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
• Strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.
• Ability to remain calm and decisive under pressure and lead teams during breaking-news events.
• Ability to connect data-driven intelligence with creative execution that earns attention and protects client reputation.

Responsibilities

• Define and champion TWITCH LAB’s creative standard, combining technology with earned-first human storytelling.
• Lead creative concept development under compressed timelines and oversee rapid-response work across digital, social, video, and executive communications channels.
• Oversee the Lab’s function and use while guiding its creative work and developing a culture focused on corporate storytelling at speed and scale.
• Ensure work meets client brand standards and visual consistency, and complies with legal and intellectual property requirements.
• Implement responsible AI workflows, including safeguards for executive likenesses, synthetic media disclosures, and client data security.
• Present creative concepts and scenario-tested options to C-suite executives, client leaders, and internal partners.
• Manage, direct, and mentor writers, designers, editors, and producers, fostering continuous learning, experimentation, and speed.
• Coordinate the Lab’s work with Burson’s Creative, Strategy, and Insights & Intelligence practices.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed