Creative Director - TWITCH LAB - Burson

Burson•Atlanta, GA

9d•$60,000 - $140,000•Hybrid

About The Position

Burson is seeking a visionary, agile, AI-enabled Creative Director to lead TWITCH LAB, a newly created rapid-response creative capability for developing client assets on quick timelines. The work will primarily involve digital content and storytelling in corporate and crisis communications, with a focus on reputation-enhancing content produced at the speed of machine while combining generative AI tools with human creative craft. The Creative Director will lead the conceptualization and execution of quick-turn assets, which may include digital content, executive videos for internal campaigns, infographics to debunk disinformation, and work across other channels. This role partners with senior account leads, clients, strategic intelligence teams, and the broader creative team to create and deliver reputation-driving content. The position also establishes the Lab’s creative standards and oversees its operation, team, workflows, quality, and responsible use of AI. Burson is part of WPP and describes its Creative team as collaborative, curious, and focused on earned-first campaigns and content. The company uses a hybrid approach, with teams in the office around four days a week. The role’s posted base salary range is $60,000–$140,000 USD, and Burson offers a competitive benefits package and people programs that include professional development and mentorship opportunities.

Requirements

8–10+ years of progressive creative leadership experience in an agency, production studio, or corporate communications environment.
Experience and knowledge of generative AI creative tools for text, image, video, voice, and workflow automation.
A proven track record developing high-stakes corporate messaging, crisis responses, executive decks, and brand reputation campaigns.
A strong portfolio demonstrating innovative visual and narrative campaigns, high-end content execution, and creative leadership.
Ability to remain calm and decisive under high pressure and lead teams effectively during hour-one breaking news events.
Ability to connect data-driven intelligence with creative execution that earns attention and protects client reputation.

Responsibilities

Define and champion the TWITCH LAB’s creative standard, combining technology with earned-first human storytelling.
Lead creative concepting under compressed timelines and drive rapid-response variants across digital, social, video, and executive communications channels.
Oversee the use and operation of TWITCH LAB while also contributing to its creative work and cultivating a culture focused on corporate storytelling at speed and scale.
Ensure outputs meet client brand standards, visual consistency, and legal and intellectual-property requirements.
Establish responsible AI workflows, including executive likeness protection, synthetic media disclosures, and client data security.
Present creative concepts and scenario-tested options to C-suite executives, client leaders, and internal partners.
Manage, direct, and mentor a multidisciplinary studio team of writers, designers, editors, and producers.
Integrate the Lab’s output with Burson’s Creative, Strategy, and Insights & Intelligence practices.
Partner with senior account leads, clients, strategic intelligence leads, and creative team members to create and execute reputation-driving content.