Creative Director (Remote)

Huckleberry Labs•Los Angeles, CA

3d•$160,000 - $195,000•Remote

About The Position

We are looking for a Creative Director to serve as both the strategic architect and a hands-on builder of Huckleberryâs brand expression. As we scale, we need a creative leader who bridges the gap between high-level business objectivesâlike growth, conversion, and retentionâand emotive, world-class storytelling. In this role, you will translate our brand strategy into a cohesive visual identity and narrative. You will define how Huckleberry looks, speaks, and feels, ensuring our creative output is both aesthetically world-class and engineered to perform. You understand that great design serves a business purpose. You will partner closely with the Marketing team, turning their creative briefs and positioning into high-converting creative campaigns and growth assets that build deep trust with parents.

Requirements

10+ years of professional design and creative experience, with at least 4+ years in a creative leadership or art direction role.
Proven track record of strategic brand building at a high-growth tech company, mobile app, or consumer-facing brand.
A portfolio that shines with storytelling. You should demonstrate an ability to build comprehensive brand systems and lead multi-channel campaigns that move the needle.
Strategic Mindset: You don't just "make things look good"âyou understand how design drives business results and user trust.
Exceptional Communication: Ability to articulate creative decisions to non-creative stakeholders and inspire the team around a shared vision.
Expertise in Brand Architecture: Deep understanding of how to evolve a brand identity in a way that remains scalable and culturally relevant.
Collaborative Spirit: Experience working in a fast-paced, remote startup environment where cross-functional alignment is key to success.

Responsibilities

Strategic Brand Ownership: Act as the ultimate steward of Huckleberryâs visual and narrative identity. Ensure our brand strategy is consistently expressed across all external touchpoints.
Creative Vision & Storytelling: Lead the conceptual development of brand-led marketing campaigns. Translate marketing objectives into compelling visual stories that build trust and emotional resonance.
Brand Refresh Leadership: Architect and oversee the evolution of our brand identity. You will define the North Star for Huckleberryâs future look and feel, guiding the team through its implementation.
Creative Direction & Mentorship: Provide high-level direction to the Senior Designer and external partners. Review work not just for aesthetic quality, but for strategic alignment with our brand mission.
Cross-Functional Partnership: Collaborate directly with Brand Marketing, Product, and Executive leadership to ensure the brand vision supports business goals and product innovation.
External Representation: Own how the brand is perceived externally, ensuring our ethos is felt in every campaign, partnership, and piece of content.