Creative Director

Rag & Bone•New York, NY

12d•$180,000 - $225,000

About The Position

We are seeking a visionary and strategic Creative Director to continue defining and elevating the rag & bone brand’s creative expression across all channels. This leader will own the end-to-end creative direction by shaping brand storytelling, campaigns, art direction, and visual identity. The Creative Director will translate business objectives into compelling creative strategies, leading multidisciplinary teams to deliver world-class campaigns, content, and assets that resonate with our audience and reinforce our position within the fashion landscape. This role requires a rare blend of creative excellence, operational rigor, and leadership, someone equally comfortable concepting big-idea campaigns and driving execution at scale.

Requirements

10+ years of creative leadership experience within fashion, luxury, lifestyle, or contemporary brands.
Proven success leading brand campaigns and large-scale creative initiatives.
Strong portfolio demonstrating elevated art direction and brand storytelling.
Deep understanding of fashion culture, visual trends, and consumer behavior.
Experience managing multidisciplinary creative teams and external partners.
Ability to operate at both strategic and hands-on levels.
Exceptional communication and presentation skills.

Responsibilities

Define and evolve the brand’s creative vision, visual language, and storytelling across all consumer touchpoints.
Set the creative direction for seasonal campaigns, launches, and brand initiatives.
Ensure consistency across digital, retail, e-commerce, social, editorial, and marketing assets.
Champion innovation while maintaining brand integrity and aesthetic cohesion.
Lead concept development, art direction, and execution of integrated marketing campaigns.
Partner closely with Marketing, Merchandising, and Product teams to align creative with business strategy.
Oversee photoshoots, video production, casting, styling, and post-production processes.
Guide external creative partners including photographers, stylists, agencies, and production teams.
Build, mentor, and lead a high-performing in-house creative team including designers, art directors, copywriters, and producers.
Foster a culture of creativity, collaboration, and accountability.
Partner with senior leadership to align creative priorities with growth goals.
Present creative concepts and strategies to executive stakeholders.
Establish scalable creative workflows and processes to support a fast-paced fashion calendar.
Manage budgets, timelines, and resource allocation across campaigns and projects.
Ensure timely delivery of assets that meet both creative and commercial standards.
Monitor industry trends, cultural shifts, and emerging platforms to keep the brand creatively relevant.
Introduce new formats, storytelling approaches, and creative technologies.
Balance artistic vision with performance-driven outcomes.