Creative Director, Copy (Social)
About The Position
VML is seeking a brilliant Creative Director, Copywriter to join their world-class creative team. This role will lead always-on social for brand-owned organic channels, paid social, social-first activations, and social within larger integrated campaigns. The ideal candidate will be steeped in the latest social trends and culture, with a strong POV on how brands can leverage social platforms in breakthrough ways that align with brand values. Patience, resilience, poise, and excellent client relationship-building skills are essential. The role requires someone who can deliver exceptional work and also bring innovative, unexpected ideas. A passion for visual storytelling and the ability to transform great ideas into award-winning creative are key. This leader should be sharp and enjoy both crafting and selling their ideas.
Requirements
- Minimum 10 years’ experience in an agency setting with a focus on social media campaigns.
- A portfolio that shows strong conceptual thinking, a sharp voice, and versatility across social platforms.
- Deep understanding of how brands show up natively on social media and how to shape that presence.
- Strong editorial instincts, attention to detail, and a deep appreciation for the craft of writing.
- Experience working with creator/influencer content and UGC strategy.
- Comfort writing for both organic content and paid social media ads.
- Ability to work under tight deadlines, manage multiple projects simultaneously, and work collaboratively in a fast-paced environment.
- Strong communication and presentation skills.
- Passionate about culture, design, branding, and how they intersect in the social space.
- Obsessed with culture, internet trends, and the ever-evolving social media landscape.
Nice To Haves
- Automotive experience a plus.
Responsibilities
- Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.).
- Oversee a team of creatives on organic social evergreen and campaign-driven social.
- Concept and pitch original, social-first campaign ideas, from reactive moments to campaign platforms.
- Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
- Craft compelling copy across various formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
- Partner closely with the client on an ongoing basis to identify opportunities, get feedback, and ensure alignment on creative approach.
- Collaborate with project management, strategy leads, and community management leads on scoping projects, casting, and forecasting based on strategy.
- Help lead creative teams on production, including pre- and post-production.
- Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.
Benefits
- Group health coverage options (medical, dental, vision)
- Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
- Variety of paid time off offerings
- Real-time feedback
- Growth-oriented mindset
- Training opportunities through VML and WPP
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
