Creative Director, Copy

Ashley Digital

2d•$150,000 - $180,000•Remote

About The Position

Ashley Digital is seeking an experienced Creative Director, Copy to lead and unify the copywriting function across the organization and family of brands. Reporting to the VP of Brand & Creative, this role will oversee the development of a centralized copy team responsible for shaping brand voice, messaging strategy, campaign storytelling, and customer communication across all channels. This role requires a highly polished and strategic creative leader with deep expertise in copywriting, editorial storytelling, brand messaging, and team leadership at scale. The ideal candidate brings exceptional creative instincts, operational discipline, and a forward-thinking mindset around how AI and emerging technologies can transform modern creative organizations. You will lead a growing team of writers and creative contributors responsible for developing compelling, conversion-minded, and brand-right messaging across marketing campaigns, product storytelling, PR and communications, ecommerce, retail, social, email, presentations, internal communications, and executive messaging. This leader will play a critical role in building a unified voice system across the organization while also helping establish next-generation AI-enabled creative workflows, scalable content systems, and operational efficiencies that elevate both quality and speed across the enterprise.

Requirements

10+ years of professional copywriting experience, including significant time in creative leadership roles
A Bachelor's Degree in English, Journalism, Communications or related field
Proven track record leading high-performing copy or editorial teams within retail, consumer, lifestyle, agency, or multi-brand environments
Compelling portfolio that demonstrates mastery across campaign storytelling, brand voice development, editorial writing, and multi-channel communications
Experience architecting messaging systems and managing complex stakeholder relationships across matrixed organizations
Exceptional writer, editor, and storyteller with a precise command of language and an instinct for what resonates
Deep fluency in brand strategy, messaging architecture, customer psychology, and content development
Working knowledge of generative AI tools, prompt engineering, and AI-enabled creative workflows — with a clear point of view on where the technology is headed
Broad copy oversight experience spanning digital, ecommerce, retail, social, advertising, internal communications, and executive-level messaging
Confident presenter with strong stakeholder management skills and the ability to articulate creative rationale at every level of the organization
Familiarity with modern creative operations, content systems, and DAM platforms
Strategic thinker with sharp editorial instincts and an uncompromising eye for detail
Highly collaborative and influential leader who can align creative vision across departments and executive stakeholders
Operationally minded — experienced in scaling teams, streamlining workflows, and building systems that enable creative quality at volume
Genuine commitment to mentorship, talent development, and elevating the standard of creative excellence across the team
Intellectually curious, adaptable, and energized by innovation — comfortable leading through ambiguity in a rapidly evolving creative landscape

Nice To Haves

Demonstrated success implementing AI-assisted creative workflows, content automation, or copy operations initiatives
Experience with Rytr

Responsibilities

Lead and evolve the voice, tone, and messaging strategy across Ashley and its portfolio of brands
Build and oversee a centralized copy organization that supports marketing, ecommerce, retail, PR, internal communications, social, and brand storytelling initiatives
Ensure consistency, clarity, and quality across all written communication and customer touchpoints
Develop and maintain copy standards, voice guidelines, messaging frameworks, and editorial systems
Partner closely with Creative, Marketing, PR, Ecommerce, Merchandising, HR, and Executive Leadership teams to align messaging with broader business objectives
Help define how each brand expresses itself while maintaining cohesion within the larger organization
Oversee the development and approval of copy across campaigns, product launches, presentations, digital experiences, advertising, social media, email marketing, internal communications, and retail environments
Elevate storytelling across the organization through stronger narrative structure, emotional resonance, and customer-focused messaging
Bring an editorial mindset to content development, ensuring messaging feels modern, compelling, and strategically effective
Collaborate closely with Art Directors, Designers, and Creative Leadership to ensure copy and visual storytelling work seamlessly together
Guide messaging strategies that support both brand building and business performance goals
Lead the integration of AI-driven workflows across the copy and content organization
Identify opportunities to leverage AI tools, automation platforms, and emerging technologies to improve creative speed, scalability, consistency, and operational efficiency
Develop and implement AI-assisted systems for copy generation, content adaptation, localization, ideation, brand governance, and workflow optimization
Partner with cross-functional teams to explore the use of AI agents and intelligent creative systems within the broader marketing and content ecosystem
Establish best practices, governance standards, and quality control frameworks for AI-generated and AI-assisted content
Stay current on emerging trends in generative AI, creative tooling, automation, and content operations, helping position Ashley at the forefront of modern creative development
Inspire, mentor, and develop a high-performing team of copywriters, editors, content strategists, and emerging AI-enabled creative contributors
Foster a culture of creativity, collaboration, accountability, innovation, and continuous improvement
Establish scalable workflows, approval processes, editorial systems, and AI-integrated operational frameworks across the organization
Balance quality standards with speed and operational efficiency in a fast-paced environment
Help unify dispersed copy resources into a more connected, collaborative, and strategically aligned team structure
Manage multiple priorities and stakeholders while maintaining strong organization and communication