Creative Director (Copy)

StrawberryFrog•New York, NY

2d•Hybrid

About The Position

StrawberryFrog is looking for a Creative Director, Copywriter who can build ideas that help brands OUTLEAP. We want a writing-led creative leader with taste, range, and a real point of view. Someone who writes the line that makes the idea hit harder, and turns complex business challenges into ideas people notice, feel, and remember. You are a CD-level writer who can write campaign lines, scripts, manifestos, headlines, social ideas, brand voice, and decks. You turn complex business challenges into ideas people actually notice, feel, and remember. You can build fully integrated campaigns across film, social, digital, OOH, experiential, AI, and whatever else the idea needs. You understand that great work is not just clever. It has to move the brand somewhere bigger. You are comfortable in front of senior clients. You can sell brave work clearly, defend the thinking, and bring people with you. You are not precious, but you have standards. You can take feedback, move fast, and still protect the idea. If you already have an art partner you love working with, even better. Bring them. Chemistry shows up in the thinking, the work, and the room.

Requirements

10+ years of agency experience as a copywriter or writing-led creative.
A portfolio that shows integrated campaign thinking, strong writing craft, and ideas built to travel.
Experience working across complex categories, fast timelines, and senior client rooms.
The ability to lead both large-scale productions and scrappy creative sprints.
Strong presentation skills and the ability to earn trust quickly.
A clear point of view on culture, language, and where the industry is going.
Comfort with AI and emerging creative tools. You do not need to be a full AI artist, but you should be curious, fluent, and excited by where this is headed.
A strong creative spine and a hunger to make work that matters.
If you come as part of an existing art and copy team, send both books. We want to see the partnership, the range, and the kind of trouble you can get into together.

Responsibilities

Lead creative development from concept through production across major client work and new business.
Build big campaign ideas, platform thinking, scripts, manifestos, social concepts, activations, and presentation decks.
Write campaign lines, scripts, manifestos, headlines, social ideas, brand voice, decks, and whatever language makes the idea hit harder.
Use OUTLEAP Thinking to push briefs beyond the expected and find the bigger opportunity inside the assignment.
Partner closely with strategy, account, media, production, project management, AI teams, art directors, and outside vendors to get great work made.
Collaborate with directors, editors, designers, photographers, illustrators, AI artists, production companies, and makers.
Present ideas to clients with clarity, confidence, and enough charm to make the room believe.
Guide the work through execution so the idea does not get watered down along the way.
Jump into pitches and help us win.
Raise the creative bar without slowing the room down.