Associate Creative Director, Copy (Social)

VML • Los Angeles, CA

4d • $75,000 - $180,000 • Hybrid

About The Position

VML is seeking a witty, culturally fluent and conceptually strong Associate Creative Director (Copy) to lead social-first campaigns that connect brands to culture—and people to brands. You’ll bring a sharp creative voice, an eye for strategy and a deep understanding of what makes people stop scrolling and start engaging. Bonus points if you are versed in shooting, editing and creating content yourself. This role is ideal for a copy lead who can flex between big ideas and snackable content, understands tone like a second language and thrives in the fast pace of social.

Requirements

• Minimum 7 years’ experience in an agency setting with a focus on social media campaigns.
• A portfolio that shows strong conceptual thinking, a sharp voice and versatility across social platforms.
• Deep understanding of how brands show up natively on social media—and how to shape that presence.
• Strong editorial instincts, attention to detail and a deep appreciation for the craft of writing.
• Experience working with creator/influencer content and UGC strategy.
• Comfort writing for both organic content and paid social media ads.
• Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
• Strong communication and presentation skills.
• Passionate about culture, design, branding, and how they intersect in the social space.
• Obsessed with culture, internet trends and the ever-evolving social media landscape.

Nice To Haves

• Versed in shooting, editing and creating content yourself.
• Automotive experience a plus.

Responsibilities

• Lead the copy direction for organic and paid social campaigns across platforms (Instagram, TikTok, X, LinkedIn, Facebook, YouTube Shorts, etc.)
• Oversee team of creatives on organic social evergreen and campaign-driven social.
• Concept and pitch original, social-first campaign ideas—from reactive moments to campaign platforms and everything in between.
• Translate brand tone and voice across platforms while staying fluent in internet culture, memes, and trends.
• Craft compelling copy across formats: headlines, scripts, captions, CTA copy, taglines, social bios, and more.
• Regularly connect with clients to create a partnership that builds trust in our thought leadership and ideas. Present work to articulating the “why” behind the creative.
• Collaborate with creative leads, copywriters, strategists, producers, and social managers to bring ideas to life.
• Stay ahead of platform shifts, language trends, and creative best practices in the social landscape.

Benefits

• Full spectrum of group health coverage options (medical, dental, vision)
• Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
• Variety of paid time off offerings
• Real-time feedback
• Growth-oriented mindset
• Plenty of training opportunities through VML and WPP

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed