Associate Creative Director, Copy

Wolverine Worldwide•Rockford, MI

9h•Hybrid

About The Position

At Saucony, we exist at the intersection of culture and performance. While our history is rooted in the run, our future is defined by movement in all its forms. We don't just make shoes; we build the breakthroughs that move the industry forward and the styles that define the cultural conversation. We’re a team that puts excellence first, and the experts agree. Recently, Fast Company named Saucony one of the Most Innovative Companies in the world, specifically honoring our IncrediRUN Foam as a major leap forward in footwear tech. Our reach extends from the track to the street, whether it's the Speed 5 being named “Best Overall” by WIRED or our iconic Shadow 5000 winning the Shop TODAY Sneaker Awards, we are consistently recognized as the gold standard for both performance and style. As Associate Creative Director, Copy, you will play a key role in bringing that belief to life through world-class storytelling and brand expression. Partnering closely with creative, product, and marketing teams, you will lead the development of compelling concepts, campaigns, and narratives that resonate with a global audience. This is an opportunity to do the most ambitious, creatively rich work of your career. Saucony is building an in-house model that is uncommon in the industry and one that blends craft, speed, and cultural relevance at a high level. We are setting a new standard for the brand and expect the work to reflect that ambition. From breakthrough campaign platforms to deeply considered product storytelling, social content to immersive experiences, you will craft ideas that are culturally sharp, emotionally resonant, and unmistakably Saucony. We are looking for a writer and creative leader with a deep respect for the craft of copywriting, someone who obsesses over language, tone, rhythm, and narrative, and understands how powerful storytelling can move people, shape culture, and build enduring brands.

Requirements

Bachelor’s degree or equivalent experience required
8+ years of copywriting experience within a leading creative agency or brand
Exceptional storytelling ability, with a demonstrated mastery of voice, tone, and narrative craft
A portfolio that shows the ability to concept and execute breakthrough, culturally relevant work
Strong cross-functional collaboration and leadership skills
Advanced understanding of modern brand building across performance and lifestyle spaces
Deep curiosity for culture, emerging storytelling formats, and the evolving media landscape
Excellent organizational and project management skills; able to manage multiple priorities simultaneously
Passion for running culture and its intersection with style, creativity, and community
Self-starter mentality with a proactive, solutions-oriented approach
Thrive in a fast-paced, high-output environment where priorities shift and momentum matters
Embrace collaboration across disciplines, with a team-first mindset
Take ownership of work from concept through execution
Operate with a high level of accountability, curiosity, and creative ambition
Be energized by building new ways of working and raising the standard together

Responsibilities

Partner with creative and brand leaders to translate strategy into distinctive, culturally relevant, and highly impactful creative concepts.
Lead the development of elevated copy and storytelling across the full ecosystem including brand campaigns, product launches, retail, social, experiential, editorial, digital, and film.
Champion the craft of copywriting setting a high bar for language, voice, narrative structure, and emotional resonance across all touchpoints.
Play a key role in defining, shaping, and evolving Saucony’s tone-of-voice across both performance and lifestyle communications.
Develop globally relevant ideas and narratives that translate authentically across regions, audiences, and cultures.
Guide work from ideation through execution, ensuring creative excellence at every stage of the process.
Present work with clarity, conviction, and a strong strategic foundation to internal stakeholders and partners.
Stay deeply connected to culture, storytelling trends, and the evolving worlds of running, sport, fashion, design, and entertainment.
Contribute to and help raise the bar within a highly collaborative, curious, and creatively ambitious team.
Perform duties consistent with the Company’s AAP/EEO goals and policies.
Perform other duties as assigned by manager.