Creative Copy Strategist

Shift Paradigm

11d•$110,000 - $120,000•Remote

About The Position

Shift is seeking an experienced Copy Strategist who bridges the gap between strategy and copywriting. In this role, you won't just write great copy; you will help architect the strategic pillars, content frameworks, and messaging that drive successful email marketing campaigns. You are a creative storyteller and a data-driven thinker who can lead both the strategic vision and the tactical execution. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).

Requirements

8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
Proven experience planning campaign strategies, content pillars, or customer journeys.
Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
Experience mentoring, managing, or leading creative and strategic team members.
Excellent writing and editing skills with a keen eye for both detail.
Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
Excellent communication, presentation, and client-facing collaboration skills.
Working knowledge of WCAG as it applies to digital content and email.
Ability to work effectively in a fast-paced, deadline-driven environment.
Candidates must have current U.S.work authorization.

Nice To Haves

Experience with luxury brands or the Financial Services industry is preferred.

Responsibilities

Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
Create cohesive storytelling that drives customer engagement and action.
Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
Translate complex client briefs and data insights into actionable creative strategies and content calendars.
Prioritize creating accessible, inclusive content that aligns with WCAG standards.
Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.
Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.