Creative Design Lead

OnPoint Credit Union•Portland, OR

About The Position

The Creative Design Lead is the senior-most individual contributor within OnPoint’s design function and is responsible for leading the visual creative direction and design quality of marketing initiatives across the organization. The role ensures creative work aligns with OnPoint’s brand standards, visual identity systems, and strategic objectives. Under the direction of the Director, Creative & Brand Services, the Creative Design Lead guides campaign expression across digital, print, environmental, social, and multimedia channels. The role leads concept development and exploratory creative work, shaping campaign ideas and visual approaches that strengthen OnPoint’s brand presence. It combines hands-on creative execution with creative direction and production oversight for internal teams and external partners. The Creative Design Lead is a key participant in the creative approval process, helping maintain consistency, quality, regulatory compliance, and creative excellence across marketing deliverables. The role also contributes to maintaining and evolving visual systems, templates, and creative standards, and provides creative guidance, mentorship, and feedback to designers and external partners.

Requirements

Bachelor’s degree in Graphic Design, Visual Communications, Advertising, or a related field, or equivalent experience.
At least 7 years of experience in art direction, brand design, or integrated marketing creative roles.
A strong portfolio demonstrating integrated campaign work, concept development, and brand system evolution.
Experience leading creative direction across multiple channels and formats.
Advanced proficiency in Adobe Creative Cloud and related design tools.
Advanced understanding of brand systems, visual identity, and integrated campaign design.
Strong conceptual thinking and ability to translate strategy into compelling visual creative.
Ability to develop original campaign ideas and visual approaches.
Deep expertise in typography, layout, color, composition, and hierarchy.
Strong art direction skills across digital, print, social, environmental, and multimedia channels.
Ability to maintain consistency and quality across large volumes of creative work.
Ability to balance hands-on creative production with creative leadership and production oversight.
Strong creative judgment and confidence providing direction, feedback, and pushback when needed to maintain quality and alignment.
Strong collaboration and communication skills across cross-functional teams.
Ability to provide constructive creative feedback and guide work without formal people-management authority.
Strong attention to detail and commitment to design excellence.

Nice To Haves

Experience in financial services, credit unions, or regulated industries.
Experience working with agency partners and external production vendors.
Experience supporting large-scale integrated marketing campaigns.
Familiarity with accessibility, production, and compliance considerations in marketing creative.
Experience contributing to or managing brand systems and creative standards.

Responsibilities

Provide visual creative direction across integrated marketing campaigns and initiatives, ensuring consistency with OnPoint’s brand standards and visual identity systems.
Lead concept development and exploratory creative work for campaigns, launches, brand initiatives, and emerging marketing opportunities.
Create and execute high-level visual concepts and campaign assets across digital, print, social, in-branch, and multimedia channels.
Partner with marketing strategists to translate campaign strategy and messaging into compelling visual concepts and creative approaches.
Serve as a creative approval partner for visual executions, ensuring quality, brand consistency, and strategic alignment.
Guide production design work created internally or by agency and vendor partners, ensuring alignment with approved creative direction and production standards.
Contribute to maintaining and evolving OnPoint’s visual systems, templates, and creative standards.
Steward visual brand consistency and creative excellence across marketing executions and channels.
Provide creative guidance, feedback, and production oversight to designers, production contributors, agencies, and external partners.
Collaborate with internal and external creatives to support cohesive campaign execution.
Review creative assets throughout production for brand, accessibility, compliance, and production requirements.
Stay informed about design trends, creative technologies, and evolving marketing and brand design practices.
Explore and introduce creative approaches, visual trends, and design innovations that strengthen OnPoint’s brand presence.
Ensure visual creative aligns with accessibility, usability, and regulatory standards.
Provide mentorship and constructive feedback to production designers and external partners.
Perform additional projects, responsibilities, or duties as assigned.