Creative Copywriter (Temp) | Brand and Creative Marketing | Irvine, CA

Blizzard Entertainment • Irvine, CA

2d • $22 - $40 • Hybrid

About The Position

As a Creative Copywriter on the Brand and Creative Marketing team, you’ll join Blizzard for a fixed-term engagement focused on shaping how players experience and connect with our franchises. You’ll help define, protect, and express the brand voice across a wide range of player-facing touchpoints, translating strategy into ideas that resonate and scale across campaigns, channels, and key moments. Operating as both a creative lead and hands-on writer, you’ll contribute original thinking while owning execution in a fast‑moving, multi-campaign environment. Partnering closely with brand managers, strategists, designers, producers, and agency teams, you’ll help bring work from concept through launch, ensuring consistency, authenticity, and high creative quality throughout. This is a temporary position for 6 months. This role offers a flexible hybrid work week from our Irvine, CA studio location, with a mix of remote and on-site days. While hybrid is the standard arrangement, you're also welcome to work on-site full-time if you prefer.

Requirements

• 5+ years of professional copywriting experience within brand, marketing, or creative environments.
• Demonstrated ability to own campaign-level messaging and execute across multiple marketing channels.
• Strong command of brand voice, tone, and narrative consistency across touchpoints.
• Experience collaborating cross-functionally with brand, creative, social, and production partners.
• Exceptional editorial judgment, attention to detail, and storytelling craft.
• Resume
• A link to a portfolio with completed professional copywriting samples.

Nice To Haves

• Familiarity with the World of Warcraft franchise, its tone, and player community.
• Experience working on entertainment, gaming, or lifestyle brands.
• Familiarity with live-service products or ongoing content ecosystems.
• Experience collaborating with external agencies or vendors.
• Interest in Blizzard games and player communities.

Responsibilities

• Develop campaign-level messaging and narrative frameworks, grounding creative ideas in a clear strategy that can scale across channels.
• Own end-to-end marketing copy across paid media, social, web, video, CRM, and experiential touchpoints, maintaining consistency and craft throughout.
• Steward brand voice and tone, acting as a guardian of franchise authenticity so all copy feels true to the world, characters, and player expectations.
• Translate complex product features, updates, and strategies into clear, compelling narratives that resonate emotionally with players.
• Collaborate cross-functionally with brand, creative, social, data, and production teams to shape briefs, align on insights, and deliver cohesive work.
• Contribute original creative thinking, bringing fresh perspectives, cultural awareness, and strong points of view to brainstorms and creative reviews.
• Inform creative work through insight, applying an understanding of player behavior, media environments, and cultural trends.
• Partner with agencies and vendors, providing clear direction, feedback, and approvals to ensure external work meets Blizzard standards.

Benefits

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance
• 401(k) with Company match, tuition reimbursement, charitable donation matching
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others
• Relocation assistance

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed