Creative Accounts and Strategy Manager

Lactalis LUSY•Minnetonka, MN

2d•Hybrid

About The Position

At Lactalis in the USA, we’re committed to providing meaningful opportunities for our people to learn, grow, and thrive. Lactalis is a family-owned company with over 85,000 pragmatic and ambitious professionals across the globe, producing award-winning dairy products. In the US, we offer beloved brands such as Galbani®, Président®, Kraft®, Breakstone’s®, Cracker Barrel®, Black Diamond®, Parmalat®, siggi’s®, Stonyfield Organic®, Brown Cow™, Oui®, Yoplait®, Go-Gurt®, :ratio®, Green Mountain Creamery®, Mountain High®, Karoun®, Gopi®, and Arz®. We foster a workplace where innovation thrives, diverse perspectives are celebrated, and everyone’s unique background and ideas are valued. Lactalis US Yogurt is currently hiring a Creative Accounts and Strategy Manager based in Minnetonka, MN. This role will lead and organize cross-functional teams to deliver world-class advertising, branding, and marketing solutions to internal stakeholders, acting as a best-in-class partner within the Yogurt Division. The goal is to balance creativity with business objectives to maximize impact and efficiency, orchestrating seamless execution of all touchpoints along the consumer journey to ensure a consumer-first experience with the brand. The Creative Accounts and Strategy Manager will report to the Creative Strategy Director.

Requirements

Bachelor’s degree in marketing, Advertising, Communications, or related field is required.
8+ years of experience in advertising or marketing; advertising agency experience preferred.
Proven track record in managing creative teams and delivering successful campaigns.
Demonstrated abilities to navigate the organization and bring forward a strong point of view.
Creative vision with collaboration excellence to deliver high-impact advertising solutions that align with brand strategy and business objectives.
Strong understanding and extensive knowledge of advertising marketing, digital engagement and analytics.
A cell phone is required.

Nice To Haves

MBA or equivalent preferred.

Responsibilities

Build Trust and Credibility across client teams by demonstrating a deep understanding of client business objectives, industry trends, and consumer culture.
Partner with marketing, sales, OMNI, and creative leadership to align advertising efforts with business goals.
Lead Creative strategy development for brand campaigns.
Execute the agency’s vision, mission, and long-term strategy aligned with client (Brand) goals.
Establish and maintain strong relationships across Lactalis marketing divisions and other internal Brand clients.
Serve as a credible, trusted partner, and advisor to Brand management clients, working with them to plan, forecast, and implement creative campaign solutions.
Advise internal Clients on creative development with outside agencies.
Influence and advocate for client concerns, ensuring timely resolution.
Leverage processes and tools to ensure efficiency, scalability, and quality of deliverables.
Support management of both agency budget and brand consumer advertising budget.
Guide teams with the agency culture of innovation and creativity that delivers impactful campaigns.
Ensure brand consistency across all internal and external communications: comms strategy, paid, earned, customer, owned.
Develop and maintain brand guidelines; ensure all creative assets reflect brand identity and messaging.
Identify and share gaps in guidelines that could improve consistency of execution.
Deliver against KPIs and metrics to measure agency success and client satisfaction.
Support ongoing optimization operations based on data-driven insights.