Director, Creative Strategy

BM Digital•Toronto, ON

1d•Remote

About The Position

BM Digital sits at the intersection of performance marketing and creator-driven growth. We manage $500M+ in annual media spend across Meta and TikTok, run 80,000+ creator partnerships every month, and use Meteoric AI – our proprietary intelligence platform – to inform creative decisions and optimize performance at scale. Our clients are high-growth consumer brands. Our focus is performance creative that drives real business outcomes across a large and diverse portfolio of accounts. If you have led creative strategy that moved the needle on paid performance – not just made things look good, but made things convert – we want to hear from you. We are looking for a Director of Creative Strategy to own and evolve the creative product across our entire client portfolio. This is not a creative director role in the traditional sense. You are the operator behind a performance creative machine, the person who builds the frameworks, installs the best practices, mentors the strategists, and ensures that every format, hook, and concept we put into market is informed by what actually works at scale. You will sit at the intersection of creative excellence and direct response performance. You understand platform dynamics deeply, you know what makes someone stop scrolling and convert, and you have the leadership range to raise the output of an entire team, from junior strategists to editors to the clients watching it all in real time.

Requirements

7+ years in performance creative, the majority of it at an agency managing a large portfolio of clients simultaneously.
Ability to context-switch fast between different industries (DTC skincare, fitness app, consumer tech).
Proven track record of driving revenue through creative strategy, with a measurable downstream effect on conversion rates and cost per acquisition.
Genuinely fluent in direct response creative, understanding what drives thumb-stop, what kills conversion, how to diagnose a hook that isn't landing, and when to kill a concept versus iterate.
Strong opinions about what makes an ad work on Meta versus TikTok, backed by data from actual accounts run.
Experience building and developing teams, including junior and senior strategists.
Ability to raise the bar without creating chaos and build cultures where creative decisions are grounded in evidence.
Experience operating at volume, keeping quality high, clients confident, and teams aligned while juggling multiple responsibilities.

Responsibilities

Own and evolve the creative product across the entire client portfolio.
Set the creative standard across every client, every format, every platform.
Track what's gaining traction on Meta and TikTok before it becomes consensus.
Translate signals into SOPs, playbooks, and best practice frameworks.
Ensure individual wins compound into repeatable systems.
Make the performance creative strategists significantly better: sharper at diagnosing underperformance, more fluent in direct response principles, more confident in owning a creative point of view.
Build a culture where creative decisions are grounded in data without killing instinct and taste.
Build the standards, workflows, and SOPs for the production team.
Ensure creative strategy and creator process are fully in sync.
Own the creative side of onboarding new clients, building frameworks that find early wins fast.
Present creative strategy with conviction, give hard feedback without losing confidence, and make clients feel like the smartest person on creative just joined their team.