CPG Paid Social Specialist, Client Experience

Power Digital

About The Position

Power Digital is an AI-Native Growth Firm that combines talent and technology to help brands grow. They use proprietary AI operating system, Omega, and an intelligence layer, Iris, to drive measurable business outcomes. Power Digital emphasizes a people-first culture, valuing diversity and collaboration, and acts as an extension of client teams to identify growth blockers and solutions. Their culture is built on curiosity, ambition, accountability, and a commitment to delivering results. They believe in the future of teams combining the best talent with the best technology.

Requirements

1-2 years of digital marketing; Agency experience a plus
1+ years of experience with Direct Response marketing specifically in E-Commerce; Lead Gen and B2B a plus
1+ years experience with Meta or Google Ads for direct response campaigns; additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
1+ years experience leading paid advertising strategy for direct response marketing efforts
1+ years experience with Google Analytics, Shopify; other technical platforms a plus
1 year experience client facing and handling communications
Excellent Excel skills with clear understanding of advanced Excel features
Excellent data analytics skills
Highly dependable, self-starter, high energy, positive attitude with good organization, and time management skills
Entrepreneurial spirit with a passion for problem-solving, continued learning, and personal development

Nice To Haves

Agency experience a plus
Lead Gen and B2B a plus
additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc)
other technical platforms a plus

Responsibilities

Maintain flawless execution across all paid advertising platforms (Meta, Google, TikTok, etc.), ensuring accurate setup, tracking, naming conventions, and rigorous QA with zero revenue-impacting errors.
Operate with high ownership and autonomy, independently managing timelines, budgets, pacing, and day-to-day performance without the need for reminders or constant oversight.
Execute and optimize paid advertising programs end-to-end, including ad builds, optimizations, reporting, pacing, and ongoing performance monitoring.
Demonstrate strong strategic thinking, proactively identifying growth opportunities, forming test hypotheses, and recommending data-backed optimizations aligned to client goals.
Maintain a client-first mindset, consistently incorporating client objectives, constraints, and brand nuances into executional and strategic decision-making.
Show calm, solutions-oriented problem solving, especially during performance volatility, technical issues, or major campaign pivots.
Ensure accurate budget pacing and adherence to planned spend, proactively flagging risks or opportunities before issues arise.
Own the upkeep and execution of client testing roadmaps, including project management of next steps and prioritization of experiments.
Deliver on-time launches and updates for all campaigns and key deliverables.
Autonomously prepare and present performance reports and recaps, using clear data storytelling to communicate insights and next steps.
Leverage Power Digital’s Nova ecosystem, including Power Circuit and nova Creative Affinity, to inform strategy, execution, and reporting.
Add value beyond execution by introducing new ideas, efficiencies, frameworks, or process improvements that enhance team operations or client outcomes.
Utilize AI technologies to improve efficiency, performance analysis, and operational workflows where applicable.