CPG Paid Advertising Specialist, Client Experience

Power Digital

21h•Remote

About The Position

This role is for a CPG Paid Advertising Specialist focused on client experience. The company is a tech-enabled growth firm operating at the intersection of marketing, consulting, and data intelligence, aiming to ignite revenue and brand recognition for clients globally. They emphasize a people-first culture, valuing diversity and believing their team and culture are key to success. Their vision is to be the most valued and respected private growth marketing firm, with a mission to power growth and redefine possibilities through expert teams driven by innovation, results, integrity, autonomy, and grit. The firm offers a full suite of growth marketing services, including SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. A core component of their offering is their proprietary technology, nova, which analyzes businesses using first-party data to simplify marketing investment planning and M&A diligence. They manage billions in media and employ a dynamic team of consultative marketers, creatives, analysts, and technologists who challenge traditional methods through meticulous testing and data science across the customer journey. The company supports 100% remote, in-office, or hybrid work styles for those legally eligible to work in the U.S. Proficiency in spoken and written English at an advanced level is required. This is a contract position with the potential to convert to full-time employment within 30-90 days.

Requirements

Proven experience in paid advertising, specifically within the CPG industry.
Hands-on experience with major paid advertising platforms (e.g., Google Ads, Meta Ads, Amazon Ads).
Strong analytical skills and ability to interpret data to drive campaign optimization.
Excellent communication and client management skills.
Proficiency in spoken and written English at an advanced level.
Ability to work independently and as part of a remote team.
Experience with campaign management and reporting tools.

Nice To Haves

Experience with programmatic advertising and CTV.
Familiarity with SEO, Content Marketing, or Social Media Marketing.
Knowledge of Power Digital's proprietary technology, nova.
Experience working in a tech-enabled growth firm or agency environment.

Responsibilities

Develop and execute paid advertising strategies for CPG clients across various platforms.
Manage and optimize paid media campaigns to achieve client objectives (e.g., ROAS, CPA, brand awareness).
Conduct keyword research, audience segmentation, and ad copy creation.
Monitor campaign performance, analyze data, and provide regular reports and insights to clients.
Collaborate with internal teams (e.g., creative, analytics) to ensure campaign success.
Stay up-to-date with the latest trends and best practices in paid advertising and the CPG industry.
Manage client relationships, ensuring clear communication and exceptional service delivery.