Country Marketing Manager, Canada

Whatnot•New York, NY

1d•$126,000 - $140,000•Remote

About The Position

Whatnot is the largest livestream shopping platform in North America and Europe. As a country marketing manager at Whatnot, you love being the driver of hyper-growth and helping sellers grow their businesses fast. You're quick to understand users and communities across every category you’ll be launching—whether it's beauty, trading cards, or anything in between. You are an expert in developing and executing marketing plans centered around customer acquisition and retention. This work includes digital events on the Whatnot platform, one-off activations and integrations with influencers, and partnering with Whatnot sellers on exciting and engaging content.

Requirements

6+ years of marketing experience in a fast paced environment
Problem solver with strong project management skills and the ability to fully own strategy and content across multiple marketing channels
Creative thinker with an aptitude for content creation and copywriting
Experience tracking KPIs and monitoring success for marketing programs
Scrappy and flexible enough to work in a fast-paced startup environment with limited guidance, and are comfortable pivoting quickly as needed

Nice To Haves

Experience with graphic design and video editing tools (e.g. Creative Suite, Figma).
Passion for creator communities and/or existing Whatnot product categories (e.g. vintage clothing, collectibles)
Experience buying and selling in online marketplaces.

Responsibilities

Own buyer acquisition across the priority categories in Canada, devising campaigns and events that generate buzz and grow those categories demand
Identify and pursue PR and influencer opportunities in the local market across categories
Develop and execute on the social media strategy for your market's categories across multiple channels and platforms
Build scalable resources and toolkits to help sellers better market their channels and grow their audiences on the platform
Measure and iterate on the effectiveness of category marketing initiatives

Benefits

Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
Monthly allowance to dogfood the app
16 weeks of paid parental leave + one month gradual return to work company leave allowances run concurrently with country leave requirements which take precedence.