Marketing Manager Surgical, Canada
About The Position
The Marketing Manager for GYN Surgical Solutions in Canada is responsible for developing and executing strategic marketing initiatives that drive awareness, adoption, and growth of Hologic’s portfolio across the gynecology specialty. This role partners closely with sales, clinical applications, market access, and global marketing to deliver customer-focused programs that support healthcare providers in improving outcomes for women’s health. The Marketing Manager will lead product positioning, demand generation, market development activities, and commercial launch readiness while ensuring alignment with Canadian regulatory and compliance requirements.
Requirements
- Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA considered an asset.
- 5–8 years of marketing experience in healthcare, medical devices, diagnostics, or life sciences.
- Experience in product marketing, downstream marketing, sales, or commercial marketing preferred.
- Knowledge of the Canadian healthcare system and hospital procurement environment is strongly preferred.
- Strong analytical and strategic thinking skills with the ability to translate insights into action.
- Excellent communication, presentation, and stakeholder management skills.
- Ability to collaborate effectively with cross‑functional and global teams.
- Proven ability to manage multiple projects and priorities in a fast‑paced environment.
Nice To Haves
- Experience in women’s health, the surgical environment, medical device, pharmaceutical markets.
- Product launch experience within regulated healthcare environments.
- Experience working with KOLs, clinical societies, and medical education programs.
- Familiarity with Canadian regulatory and promotional compliance standards.
Responsibilities
- Develop and execute integrated marketing strategies to grow Hologic’s GYN Surgical Solutions portfolio in the Canadian market.
- Translate global marketing strategies into locally relevant programs that address Canadian customer needs, clinical practices, and reimbursement environments.
- Partner with the Canadian sales organization to support pipeline development, account engagement, and revenue growth.
- Lead product marketing initiatives including positioning, messaging, competitive differentiation, and value proposition development.
- Plan and execute product launches, campaigns, and promotional programs in collaboration with local, global marketing and cross‑functional teams.
- Manage marketing campaigns across multiple channels including digital marketing, conferences, educational programs, and customer events.
- Support key opinion leader (KOL) engagement and clinical advocacy initiatives.
- Develop sales enablement tools including presentations, collateral, training materials, and competitive insights.
- Analyze market trends, competitive landscape, and customer insights to inform strategy and tactical plans.
- Track and report on marketing performance metrics, campaign effectiveness, and return on investment.
- Manage marketing budgets and ensure compliance with company policies and industry regulations.
- Represent the company at industry conferences, trade shows, and customer events across Canada.
Benefits
- Base salary and commission plan combination
- Equal Opportunity Employer inclusive of disability and veterans
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
