Regional Marketing Manager - Western Canada
About The Position
This role is categorized as Remote, meaning the selected candidate may be based anywhere in the provinces of Alberta, Saskatchewan, Manitoba and British Columbia and is not expected to report to a GM worksite unless directed by their manager or if they live near the regional office. This role requires frequent travel within the assigned district (at least 50% or as determined by your manager). In this role, you will be responsible for working with multiple internal and external teams such as the National Brand Managers, Regional Sales Managers, Enterprise Team, Digital Marketing and external parties such as the Dealer Body and Agencies Partners. Reporting to the Regional Sales Director, you will act as the Subject Matter Expert (SME) for all retail marketing related activities including regional incentive execution, promotions, digital marketing and analytics leading ultimately to grow the business and positively impact volume and market share in the region of responsibility.
Requirements
- Successful completion of a Bachelor's degree (Business/Marketing) or MBA preferred
- Advertising and Media experience required (brand or agency)
- Experience working with or managing agencies
- Excellent knowledge of the retail dealership operations
- Ability to work independently and in cross functional team environments
- Previous automotive retail or wholesale industry experience is valued
- Willingness to work extended hours on occasion if required (ie Month End or Auto shows)
- Valid Driver's License
- Ability to travel regularly within Western Canada
Nice To Haves
- MBA preferred
Responsibilities
- Achieve Retail Volume and Market Share objectives for the region
- Achieve High Value Behaviour KPIs
- Identify sales opportunity / gaps and develop plans in conjunction with the Regional Sales Manager (looking at inventory, sales run rate and taking regional performance into account)
- Be the SME on vehicle incentives and in market offers
- Work on growing the business through the promotion of incentives, and digital properties in region
- Establish solid relationships with the wider dealer network and Regional Dealer Board members
- Engage and actively participate in all required regional and national level GM and dealer forums
- Champion improvement in the retail customer experience and implementation of digital innovation that supports the overall retail experience improvement
- Lead the RMAB process including dealer engagement and effectively own and manage all RMAB budgets
- Collaborate with the RMAB as not-for-profit organizations; coordinating with external & GM lawyers and accountants as necessary
- Coordinate with the VSM Finance team to complete monthly budget forecasts and work with the media team and agency partners to allocate appropriate budgets per the established GTM strategy
- Ensure that the RMAB has competitive, compelling offers in market on a timely basis
- Manage CO-OP advertising programs; establishing budgets, process, analysis, communication tools and handling all inquiries
- Assist in new vehicle auto shows and launches
- Oversee regional compliance requirements
- Ensure that special events and sponsorships provide maximum impact (ROI)
- Support dealer merchandising initiatives as needed
- Work with the Brand Teams and agency partners to develop break-through retail creative and messaging for in market offers
- Lead & manage required sponsorship portfolio; ensuring brand alignment and retail components
- Oversee Tier 2 agency and all resources associated with them
- Be a key member of the regional leadership team and work in conjunction with the National Brand Managers across General Motors, Digital Innovation Team, Marketing Applied Science Team, Media Team and other Regional Marketing leads
- Coach District Managers on available tools, programs and required marketing reports / plans to drive the business in their districts
- Communicate campaign messaging to all Dealers and District Managers, on a timely basis
- Ensure that Dealers and District Managers are aware of RMAB specs
- Support regional meetings with required content preparation and presenting materials to keep the lines of communication open and collaborative with the dealer network
- Understand the current and evolving media landscape to ensure appropriate budget utilization is in place to reach in-market consumers
Benefits
- Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
- Healthcare, dental and vision benefits including health care spending account and wellness incentive.
- Life insurance plans to cover you and your family.
- Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
- GM Vehicle Purchase Plan for you, your family, and friends.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
