Senior Manager, Customer Marketing (Canada)

Dandy•Quebec, QC

About The Position

Dandy is transforming the massive and antiquated dental industry—an industry worth over $400B. Backed by some of the world’s leading venture capital firms, we’re on an ambitious mission to simplify and modernize every function of the dental practice through technology. As we expand our reach globally, Dandy is building the operating system for dental offices around the world—empowering clinicians and their teams with technology, innovation, and world-class support to achieve more for their practices, their people, and their patients. The Role Dandy is hiring a Senior Manager, Customer Marketing to own how we grow with the customers we already have. Every practice on Dandy represents an opportunity to adopt more of what we offer, and closing that gap - turning a single-product customer into a full-service lab customer - is one of the biggest levers we have for growth. This role sits at the intersection of product marketing, growth, and customer experience. You'll set the strategy for engagement, upsell, cross-sell, referral and expansion across our product lines, and lead a small, growing team to turn that strategy into campaigns that move real metrics like ARPP, LTV, and retention.

Requirements

8-10+ years of experience in customer marketing, lifecycle marketing, demand generation, or growth roles in a high-growth B2B tech (or B2B SaaS) environment, with demonstrated success managing and developing a team
Track record of owning a marketing function or strategic pillar end-to-end, from strategy through execution, reporting, and budget management
Advanced, hands-on experience with a customer engagement platform such as Customer.io or Marketo, including platform governance, deliverability, campaign QA, and partnering with Data/Engineering to resolve technical and data hygiene issues
Strong analytical mindset, comfortable pulling and interpreting data directly from tools like Salesforce, Looker, Hex, and Excel/Sheets to drive segmentation and targeting
Excellent written and verbal communication skills; comfortable translating strategy for both team members and senior stakeholders

Nice To Haves

Experience with SMB B2B marketing motions
Experience building a customer marketing function from an early or evolving stage, rather than optimizing an established one
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Responsibilities

Own and evolve Dandy's customer lifecycle marketing strategy, identifying inflection points for upsell, cross-sell, referral, and expansion across the customer journey
Partner with Product Line Leaders and Product Marketing to translate each product line's goals into a coherent strategy against our existing customer base
Evaluate data on ARPP, LTV, adoption, and churn to continuously adjust strategy, including designing measurement infrastructure (e.g., holdout groups) to prove incremental impact versus organic behavior
Serve as a key voice in cross-functional planning - partnering with leadership on which product lines and segments to prioritize each cycle, and providing strategic counsel to Marketing and other senior leaders on customer-facing initiatives
Directly manage a Customer Marketing Lead, overseeing email, in-app, direct mail, and digital campaigns in partnership with Demand Generation, Marketing Growth Operations, and Product Marketing
Build and maintain a test-and-learn framework across channels and segments, leveraging a sophisticated yet nimble approach, and deliver regular reporting that drives fast, data-backed adjustments and surfaces new opportunities
Manage the customer marketing budget and implement enablement for customer-facing teams (Sales, Account Management, CX) to leverage marketing insights and campaigns
Own our core customer engagement programs - Customer Advisory Board, loyalty program, promotional incentives, and referral program - that build retention and advocacy across our customer base
Own the customer communication calendar end-to-end, including onboarding comms (with the training team), recurring newsletters, large-scale product launch campaigns, and ad hoc operational comms, ensuring all content is consistent with Dandy's brand and voice
Drive our voice-of-customer function: managing research requests across the organization, evolving our feedback platform tooling (NPS, in-product surveys), running churned customer outreach, and shaping our brand reputation and review strategy
Own and collaborate on platform strategy and governance for our customer marketing stack (Customer.io, Marketo), including template creation, naming conventions, and access management across teams
Partner with Data and Engineering to maintain clean, reliable integrations with Salesforce and our data warehouse - championing data hygiene and troubleshooting issues as they come up
Develop dashboards and ad hoc reporting, oversee audience targeting and list pulls, directly in Looker and Hex