Country Content Strategy Specialist

Canva

4d • Hybrid

About The Position

This role is focused on owning and executing content strategy for Thailand and Vietnam, driving relevance, scale, and measurable business impact across MAU, retention, and revenue. The specialist will ensure content quality and cultural resonance, optimize content for engagement, activation, and retention through leading discovery and performance across search, editorial, and recommendations. They will also drive editorial and trends leadership, act as a strategic partner to Country Managers, and build relationships with local creators and partners to activate a thriving content ecosystem.

Requirements

• 3–5+ years in content strategy, regional business operations, or a similar role at a high-growth tech or media company
• Genuine pulse on what resonates culturally in Thailand and/or Vietnam — understanding the trends, aesthetics, and user behaviours that matter locally
• Comfortable shaping strategy and rolling up sleeves to execute
• Ability to bring cross-functional teams along, building alignment across SEO, Localisation, Creators, Product, and Marketing without needing formal authority
• Uses data to drive decisions — comfortable assessing content performance and translating insights into strategy adjustments
• Fluent in Thai or Vietnamese (or both), with the cultural knowledge and language skills to work effectively across both markets

Responsibilities

• Owning and executing content strategy for Thailand and Vietnam, driving relevance, scale, and measurable business impact across MAU, retention, and revenue
• Ensuring content quality and cultural resonance — making sure what we produce genuinely connects with local users and meets Canva's standards
• Leading discovery and performance across search, editorial, and recommendations — optimising content for engagement, activation, and retention
• Driving editorial and trends leadership across surfaces like Showcases, identifying and activating cultural moments in partnership with Marketing, Social, and PR
• Acting as a strategic partner to the Country Managers — aligning priorities, unblocking execution, and translating regional direction into country-level plans
• Building relationships with local creators and partners to activate a thriving content ecosystem across both markets

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed