Director, Content Strategy - Wealth

TIAA•Frisco, TX

3d•Onsite

About The Position

The Director of Content Strategy leads the development and execution of a comprehensive content marketing strategy for TIAA's Wealth Marketing team. This role drives editorial direction across a growing portfolio of channels, including a monthly newsletter, web, organic social, webinars, and client communications, ensuring that content consistently engages and educates audiences whether they are prospects exploring wealth management options or existing clients navigating key financial milestones. Working in close partnership with the Chief Investment Office (CIO) organization, Distribution, Digital & Customer Experience, and the Retirement Solutions Content Marketing team, this director-level position balances strategic vision with hands-on writing and operational execution while directing a team of two content professionals.

Requirements

5+ years of experience in content strategy, content marketing, or editorial leadership in financial services
Bachelor’s degree in Marketing, Communications, Journalism, English, or related field
Experience presenting content strategies, editorial plans, and performance results to executive audiences, adapting communication style to different stakeholders’ needs
Experience with financial services regulations (FINRA, SEC)
2+ years of people management experience
Proven track record developing and executing multi-channel content strategies that deliver measurable engagement and business results
Strong writing and editorial judgment with the ability to craft and evaluate content across formats and audiences
Experience managing complex, cross-functional initiatives in a matrixed organization
Familiarity with audience segmentation and content personalization strategies
Knowledge of SEO principles and content performance measurement
Proficiency with content management systems and digital publishing platforms

Nice To Haves

7+ years of experience in content strategy, content marketing, or editorial leadership in financial services

Responsibilities

Develop and own the strategic content roadmap for Wealth Marketing, defining channel priorities, audience segmentation approaches, and editorial standards
Leverage audience insights and performance data to develop a deep understanding of what resonates with target audiences and apply those learnings to continuously refine the content roadmap, editorial priorities, and channel strategies.
Expand the content program into emerging channels including webinars, digital platforms, and personalized client communications or campaigns
Translate complex financial and investment topics into accessible, engaging narratives that reflect TIAA's expertise and resonate with target audiences
Partner closely with the Retirement Solutions Content Marketing team to share content, align on shared audiences, and elevate best practices across both teams
Lead, mentor, and develop a team of two content professionals responsible for producing and distributing articles across the monthly newsletter, web, and organic social channels
Oversee editorial planning and content calendars, ensuring timely delivery of high-quality content across all channels
Serve as the content strategy subject matter expert and thought partner for senior leaders across Marketing, the CIO organization, Distribution, and Digital & Customer Experience
Build and maintain strong cross-functional relationships, navigating competing priorities and aligning diverse stakeholders around a shared content vision
Lead cross-functional working teams to execute content initiatives requiring coordination across creative, legal, compliance, and marketing operations