Copywriter

American Cruise Lines • Guilford, CT

8h • Onsite

About The Position

Reporting to the Brand Communications Manager, the Copywriter develops compelling content that inspires current and potential customers to cruise with American Cruise Lines. The role amplifies the brand voice across marketing channels and communications and works closely with marketing, creative design, internal stakeholders, and subject matter experts to turn ideas, products, and information into engaging written content. The ideal candidate is a strong storyteller who can adapt messaging to different audiences, channels, and business objectives, and who brings strong writing skills, creativity, strategic thinking, and the ability to manage multiple projects in a fast-paced environment.

The position is onsite five days per week in the Guilford office, with occasional travel possibly required. American Cruise Lines describes its culture as guided by Optimism, Commitment, Patriotism, and Merit, and emphasizes innovation, collaboration, excellence, career growth, and impact.

Requirements

• Bachelor’s degree in English, Journalism, Marketing, or a related field.
• At least 5 years of professional copywriting, content writing, marketing communications, or related experience.
• A strong portfolio demonstrating copywriting across multiple types of marketing and brand copy.
• Ability to write compelling direct-response copy that maintains brand voice, motivates audiences to act, and drives measurable engagement and conversion.
• Strong command of grammar, punctuation, style, and tone.
• Strong understanding of brand voice and audience-focused communication.
• Exceptional writing, editing, proofreading, and storytelling skills, with strong attention to detail in a fast-paced, deadline-driven environment.
• Excellent research, organizational, and project management skills, including the ability to manage multiple projects simultaneously.
• Ability to work independently and collaborate effectively across teams.
• Ability to receive feedback and work effectively with stakeholders across the organization.
• High proficiency in Microsoft Office Suite, including Word, Excel, and PowerPoint.
• Experience using AI-assisted writing while maintaining originality, accuracy, brand voice, and editorial judgment.

Nice To Haves

• Agency or brand experience.
• Experience writing for the travel industry.
• Familiarity with SharePoint and project management tools.

Responsibilities

• Develop high-quality copy for websites, direct mail, advertisements, email, internal communications, marketing campaigns, social media, and other digital and print content.
• Create clear, engaging copy that applies the appropriate voice for each brand and channel and supports business initiatives.
• Edit and proofread copy for accuracy, clarity, consistency, brand standards, editorial guidelines, and style.
• Partner with marketing, creative, and internal teams to understand objectives and develop effective content.
• Collaborate with creative designers to align written and visual elements with creative concepts.
• Contribute ideas and recommendations to improve the effectiveness of content and communications.
• Stay current on content, copywriting, digital marketing, competitive review, and audience engagement trends.
• Incorporate SEO in partnership with the digital content team when appropriate.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level