Copywriter

PrePass•Phoenix, AZ

22h

About The Position

PrePass is seeking a creative and strategic Copywriter to join its Marketing team. The Copywriter will bring the PrePass brand to life through compelling storytelling, persuasive messaging, and creative concepts, connecting with fleet decision-makers and communicating the value of PrePass solutions across marketing channels. The role develops original campaign concepts, themes, headlines, taglines, and messaging; partners with designers and other writers on integrated campaigns; and translates complex transportation technology, fleet challenges, and business solutions into clear, benefit-driven content. The Copywriter creates and adapts copy for websites, landing pages, email, digital advertising, social media, video, blogs, sales materials, presentations, events, trade shows, and thought leadership. The Copywriter maintains consistent brand voice and messaging standards, contributes to messaging frameworks and editorial guidelines, and collaborates with subject matter experts to ensure content is accurate and relevant. The role manages projects from creative brief through final delivery, incorporating feedback, communicating progress, balancing priorities, and meeting deadlines. It reports to the Advisory Digital Content Producer and works with the Director of Marketing Comms, the Marketing team, and cross-functional partners.

Requirements

At least 5 years of professional copywriting experience, supported by a portfolio showcasing creative thinking, storytelling, and marketing campaigns.
Proven B2B copywriting experience and ability to translate complex information into clear, persuasive messaging for business audiences.
Experience developing integrated campaigns across digital, print, social, video, and sales channels.
Excellent writing, editing, proofreading, and storytelling skills, with meticulous attention to detail.
Practical experience using generative AI tools for brainstorming, content development, and editing, with an understanding of responsible AI best practices.
Comfortable working with Figma, Microsoft Teams, SharePoint, and Asana.
Ability to manage projects from creative brief through final delivery, communicate progress, incorporate feedback, and consistently meet deadlines.
Collaborative mindset, openness to feedback, and ability to work effectively with designers, marketers, subject matter experts, and cross-functional partners.
Based in the United States and available during core collaboration hours of 9 a.m. to 3 p.m. Pacific Time.
Fluency in the language, terminology, and challenges of commercial trucking, fleet management, transportation, or logistics.

Responsibilities

Develop original, insight-driven creative concepts, campaign themes, headlines, taglines, and messaging that bring the PrePass brand to life.
Partner with designers and fellow writers to create integrated campaigns combining visual storytelling and persuasive copy.
Translate complex transportation technology, fleet operations challenges, and business solutions into clear, benefit-driven messaging.
Use customer insights, audience research, and marketing objectives to create compelling narratives about how PrePass helps fleets improve efficiency, enhance safety, reduce costs, and simplify operations.
Contribute fresh perspectives and creative ideas to differentiate the PrePass brand and improve campaign performance.
Write, edit, and refine copy for websites, landing pages, email marketing, nurture campaigns, digital advertising, paid media, social media, video scripts, motion graphics, blogs, sales collateral, presentations, events, trade show materials, and thought leadership content.
Adapt copy for different audiences, customer segments, channels, and stages of the customer journey.
Balance creativity with business objectives to support customer engagement and demand generation.
Use customer insights and campaign performance to identify opportunities to improve messaging effectiveness.
Apply and maintain the PrePass brand voice and ensure communications reflect the company's positioning, personality, and messaging standards.
Contribute to messaging frameworks, value propositions, campaign narratives, and editorial guidelines.
Collaborate with subject matter experts to ensure content is accurate, credible, and relevant.
Manage projects from creative brief through final delivery, balancing priorities, incorporating feedback, communicating progress, and meeting deadlines.

Benefits

Medical, dental, and vision benefits starting on the date of hire.
Paid time off, including vacation, sick time, holidays, and floating holidays.
401(k) plan with employer match.
Company-funded lifestyle account for physical and mental well-being.
Tuition reimbursement program.
Voluntary benefits, including legal and pet discounts.
Employee Assistance Program at no cost.
Company-sponsored and funded Culture Team focused on employees’ physical, mental, and professional well-being.
Community give-back initiatives.
Employee development initiatives.