Copywriter

Propelis • Battle Creek, MI

10d

About The Position

The Commerce Copywriter develops and maintains product content across retailer and commerce platforms for a major CPG client. Working within Marks’ Commerce Practice, the role creates and updates Product Detail Page (PDP) copy, enhanced content, retailer brand store content, image copy, and other commerce-related assets. The writer translates approved product information, claims, ingredient details, package copy, and brand guidelines into clear, accurate, shopper-friendly content that meets retailer requirements and supports a consistent brand experience.

The role partners with Commerce Strategy, Discoverability, Creative, Account, and Client teams to ensure content is accurate, compliant, aligned with brand standards, and delivered through established frameworks and workflows. The ideal candidate is detail-oriented, has strong writing, editing, and proofreading skills, and can manage content across multiple brands, categories, retailer environments, and workstreams.

The position also incorporates search, category, and shopper insights; follows retailer and content guidelines; and structures content to support retailer search engines, product recommendation systems, and evolving AI-driven shopping experiences. The writer reviews content for accuracy, consistency, compliance, and adherence to approved claims and regulatory requirements, and uses AI-enabled tools while evaluating outputs to ensure deliverables meet brand, retailer, legal, and shopper requirements.

Requirements

• Bachelor’s degree in communications, Journalism, English, Marketing, or a related field.
• 3–5+ years of experience in copywriting, commerce content, product marketing, content management, digital commerce, retail, or agency environments.
• Exceptional writing, editing, proofreading, and content quality management skills.
• Experience developing content for eCommerce, digital shelf, retailer, marketplace, or product-focused environments.
• Experience optimizing copy for user experience and conversion.
• Strong ability to interpret and apply brand guidelines, claims documentation, retailer requirements, and regulatory considerations.
• Experience working across large product portfolios and managing multiple brands, categories, or workstreams simultaneously.
• Understanding of Commerce, Digital Shelf, Search & Discoverability, retailer ecosystems, or related digital marketing disciplines.
• Highly collaborative, with experience partnering across Strategy, Discoverability, Creative, Account, and Client teams.

Nice To Haves

• Familiarity with major retailer platforms including Amazon, Walmart, Target, Kroger, Instacart, or similar commerce environments.
• Experience working with AI-assisted content creation tools and modern content workflows.
• Experience within CPG, Retail, Commerce, or agency environments.

Responsibilities

• Write and maintain product titles, feature bullets, descriptions, comparison content, and supporting PDP copy across retailer and commerce platforms.
• Develop copy for enhanced content modules, retailer brand stores, image assets, and other commerce-related experiences.
• Translate approved product information, claims, ingredient details, and package copy into clear, accurate, shopper-friendly messaging.
• Apply brand guidelines, retailer requirements, and content frameworks across multiple brands, categories, and retailer environments.
• Partner with Discoverability and Commerce Strategy teams to incorporate search, category, and shopper insights into content development.
• Apply keyword, taxonomy, and content guidelines while maintaining natural, consumer-friendly language.
• Structure content to support retailer search engines, product recommendation systems, and evolving AI-driven shopping experiences.
• Stay current on retailer requirements, platform updates, and commerce content best practices.
• Review, edit, and proofread content for accuracy, consistency, compliance, and adherence to approved claims and regulatory requirements.
• Validate content inputs and maintain quality standards across large product portfolios and multiple workstreams.
• Leverage AI-enabled tools and emerging technologies to support content development, refinement, and quality assurance.
• Evaluate and refine AI-assisted content outputs to ensure final deliverables meet brand, retailer, legal, and shopper requirements.
• Manage multiple projects and deadlines while contributing to the evolution of content standards, workflows, and best practices.

Benefits

• Health care plans with prescription drug coverage
• Dental plan
• Vision plan
• Basic and supplemental life insurance
• Flexible spending account for medical and dependent care expenses or a health savings account based on plan selection
• Short- and long-term disability
• 401(k) Savings Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level