Copywriter

Ride Aventon•Brea, CA

10d•$55,000 - $80,000

About The Position

Aventon is seeking a versatile, detail-oriented Copywriter to create compelling, on-brand copy for its range of electric bicycles across a variety of channels and formats. The role supports a unified brand voice and consistent messaging that connects with audiences, drives engagement, and strengthens marketing campaigns and product launches. The Copywriter will develop and maintain brand voice across web, email, advertising, packaging, B2B, and social channels; write marketing and campaign content; create editorial and digital content; and support website messaging and product descriptions. The role collaborates with brand, product marketing, design, marketing, and product teams to balance brand storytelling with conversion goals. Aventon offers a salary range of $55,000–$80,000 per year.

Requirements

At least 3 years of professional copywriting experience, preferably with consumer brands or e-commerce.
A strong portfolio demonstrating versatility across channels and formats.
Exceptional attention to detail, grammar, and style.
Ability to adapt tone and messaging for different audiences and platforms.
Comfort managing multiple projects in a fast-paced environment.
Strong storytelling skills.
Passion for electric bikes or cycling and the outdoors.

Nice To Haves

Experience in B2B and direct-to-consumer communications.
Understanding of content and marketing funnels.
Knowledge of HTML and creating digital content.

Responsibilities

Develop and maintain a consistent brand voice across channels in collaboration with the Brand Director.
Ensure tone, language, and style are aligned across campaigns, departments, and customer touchpoints.
Adapt brand voice and messaging to different platforms, audiences, and contexts.
Optimize naming conventions for products, features, and innovations with Product Marketing.
Write and edit copy for email campaigns, SMS, advertisements, hero placements, and promotional materials.
Create taglines, headlines, and positioning lines explaining the value of product features and launches.
Develop sales-focused landing pages, calls to action, and specialty campaign pages, including product launches, giveaways, About Us, and press pages.
Produce copy for B2B and retailer campaigns, including print collateral, Promoboxx social campaigns, and advertisements.
Create copy variations for A/B testing and performance optimization.
Create blog content and adapt it for other formats, including email-friendly versions.
Assist in developing hero copy for social media and other platforms.
Edit press releases and other media communications.
Support website content needs, maintaining clarity, consistency, and effective calls to action.
Maintain cohesive messaging for specialty pages and product descriptions.
Collaborate with design, marketing, and product teams to create copy supporting brand storytelling and conversion goals.
Apply SEO best practices and a digital-focused writing approach.