Copywriter

Weber Blackstone•Palatine, IL

10d•$60,000 - $78,000•Hybrid

About The Position

Weber Blackstone is hiring a Copywriter to join its Creative team. The role creates stylistically compelling product marketing copy that helps consumers choose and use Weber products, supporting global new product launches and US marketing campaigns to drive sales and build the Weber brand. The Copywriter works with cross-functional partners to develop creative assets across consumer touchpoints. Work may include product and feature naming, Weber.com product detail pages and landing pages, A+ content, packaging, in-store point-of-purchase materials, promotions, how-to content, email, paid and organic social posts, retailer sell-in support, trade show materials, and FAQs. The role is hybrid and requires in-office days at the Palatine, Illinois campus.

Requirements

Bachelor's degree in Marketing, Advertising, Journalism, Copywriting, or a related field.
3–5 years of hands-on copywriting experience at a shopper or digital marketing agency, or on an in-house creative team at a leading consumer brand or retailer.
Proficiency with Microsoft Office.
Working knowledge of Adobe Creative Suite and Figma for collaborative purposes.
Strong portfolio demonstrating omnichannel creative development, including product descriptions, retail/e-commerce marketing, point-of-purchase materials, digital ad units, trade show support, and social media posts.
Ability to synthesize complex information into simple, easy-to-understand marketing content with a human tone of voice.
Strong understanding of the marketing landscape and ability to adapt content, style, and length for relevance and impact at each touchpoint.
High attention to detail and skill in preparing and proofreading copy documents, concept write-ups, and presentations.
Articulate communication skills, including the ability to express ideas confidently with strategic rationale.
Organized, efficient, and agile, with the ability to meet deadlines while managing multiple projects.
Ability to thrive in a fast-paced environment and flex to deliver a broad range of creative work.
Resourceful and self-motivated, with a proactive approach to finding information and inspiration.
Collaborative and open-minded, able to give and receive feedback respectfully during an iterative creative process.
Curiosity and eagerness to take on challenges, implement new approaches, and push beyond one's comfort zone.
Awareness of marketing, industry, lifestyle, and cultural trends, including social media, influencers, fashion, music, food, and sports.

Nice To Haves

Interest in grilling and cooking.
Prior marketing experience with a food or lifestyle brand.

Responsibilities

Build expertise in Weber product features and benefits, grilling, retail and competitive landscapes, consumer shopping journeys, and Weber brand guidelines to support launches and marketing campaigns across media and platforms.
Collaborate with cross-functional partners to create Master Copy Docs that summarize product claims and selling points for digital commerce and consistent product storytelling across packaging, print, and digital media.
Adapt and edit Master Copy for packaging, point-of-purchase materials, and other communications.
Generate product and feature names that differentiate products and resonate with consumers.
Partner with designers and art directors to integrate verbal and visual communication, including message hierarchy, emphasis, and story flow.
Ensure creative executions align with brand guidelines, remain stylistically consistent, and are proofread for accuracy.
Prepare and present creative solutions for internal meetings, including layouts with copy, social posts, and video scripts, supported by organized decks and rationale.
Meet interim and final creative deliverable timelines and expectations established by the Creative Project Manager and Associate Creative Director.
Consult with the internal legal team as needed for usage and trademark clearance of names and claims.
Synthesize stakeholder feedback and rethink creative approaches or provide fresh solutions as needed.
Use Workfront consistently to share work on time and communicate with the team.
Communicate regularly with the Global Creative Project Manager and Group Creative Director and participate in relevant status meetings to prioritize timelines and deliverables.
Contribute to a positive and collaborative in-house creative team culture.
Pursue continuous learning about digital technologies and platforms, social media practices, retail innovation, culinary trends, and lifestyle trends.