Copywriter

Mountain Equipment Company•Vancouver, BC

1d•CA$75,500 - CA$94,900•Hybrid

About The Position

The Copywriter helps bring MEC’s purpose to life: to equip people for a lifetime outdoors. This role helps shape MEC’s voice across all channels, creating clear, credible and compelling copy that helps people choose the right gear for any activity. Writing at MEC means translating staff expertise and product knowledge into helpful advice and inspiring stories. No writing job is too big or small, and they bring creativity and enthusiasm to a wide variety of outdoor topics – they could be writing emails about the latest in bikes one day and paid ads about technical hiking pants the next. They push themselves to understand the nuances of a wide range of outdoor activities to make sure MEC authentically shows up, indoors and out. They’re keen to learn and grow as a writer, adapt copy to suit different channels, and contribute to big-picture creative concepts. Juggling a variety of projects is territory they’re incredibly familiar with, and they don’t let their ego get in the way of collaboration. The Copywriter reports to the Copy Manager and works closely with everyone on the marketing team. And of course, when they’re not working with words, they love to get outside.

Requirements

Bachelor’s degree in English, Communications, or equivalent education and experience.
Minimum 3 years of experience as a copywriter, either in an in-house creative team or agency.
Experience in integrated marketing with a focus on digital.
Self-motivated, willing to expand knowledge and be open to feedback.
Solid attention to detail.
Be a team player who can write effectively under pressure and to tight deadlines.
Have an eye for the best in contemporary copywriting.
Be aware of SEO techniques and digital executions.
Proactive problem-solving skills.
A passion for learning new things, getting involved in activities and being an expert voice on the outdoor activities MEC promotes.

Nice To Haves

CMS experience is a nice to have.

Responsibilities

Write copy for campaigns and projects across all channels. Print: store signage, magazine ads, billboards and OOH ads. Digital: emails, banners, social ads and posts, website assets, video scripts.
Create engaging copy for MEC events, workshops, and community initiatives (event pages, email invites, signage, social, and in-store).
Translate briefs into high-quality copy that’s on brand and strategy.
Support coordinating copy and marketing tasks for web, email and digital ads.
Understands and can leverage company-approved tools for improved process.
Develop clear, compelling messaging for sales, offers, and campaigns.
Contribute to creative concepts and ideas with the Copy Manager, Senior Copywriter, Art Director and designers.
Follow tone of voice and style guidelines for consistency across channels and bring high standards to your own work.
Craft quality long-form written content for blog posts and expert advice articles to support campaigns and MEC initiatives.
Incorporate SEO best practices into web and landing page copy.
Bring writing skills to special projects and initiatives that need support.
Work closely with stakeholders and staffers to ensure accuracy and consistency.
Manage a high volume of deliverables with tight timelines.
Promote a culture of innovation and teamwork.