Copywriter, Web Content & Accessibility

DaVita Kidney Care • Denver, CO

6d • $57,784 - $85,000

About The Position

DaVita is seeking a Healthcare Copywriter to own website content and help patients, caregivers, and other audiences find and understand the information they need. The role writes and edits web content, improves accessibility and readability, maintains and audits pages, and contributes to a repeatable content creation process as the organization modernizes and optimizes its website. It translates complex or clinical information into clear, warm, actionable content while maintaining accuracy and compliance with healthcare communication standards.

Over the next 12–18 months, success includes contributing to the launch of a content governance and creation process; documenting and aligning practices for SEO/GEO/AI visibility, accessibility, and readability; and improving content performance, including discoverability and engagement. The position works across content creation, customer journeys, accessibility and usability, content maintenance, process development, and collaboration with clinical, legal, UX/design, SEO, and analytics partners.

Requirements

• At least 3 years of copywriting or content strategy experience, ideally in healthcare, medical, wellness, or another regulated or technical industry.
• A portfolio demonstrating the ability to turn complex information into clear, accessible content.
• Familiarity with plain-language writing principles and web accessibility standards (WCAG).
• Experience working with CMS platforms such as WordPress, Drupal, or similar.
• Strong collaboration skills and comfort working with clinicians, compliance/legal reviewers, and designers.
• Experience building or improving a content workflow or editorial process.
• Excellent attention to detail, particularly regarding accuracy and consistency in a healthcare context.
• Fluent written and verbal language skills necessary to perform the position’s essential functions, duties, and responsibilities.

Nice To Haves

• Familiarity with HIPAA-related content considerations.
• SEO/GEO fundamentals for healthcare content.
• Experience with content audits or health literacy assessment tools.
• Basic understanding of UX writing or information architecture.

Responsibilities

• Write and edit website copy, including educational articles, condition and treatment pages, patient resources, FAQs, and landing pages.
• Translate complex medical and clinical information into plain language without compromising accuracy.
• Collaborate with clinical staff, subject matter experts, and legal/compliance reviewers to ensure content is accurate and understandable.
• Adapt tone and reading level for patients, caregivers, providers, corporate audiences, and others.
• Create outlines for new pages based on stakeholder RTBs to inform UX/UI design.
• Integrate content holistically into the website through appropriate placements and linking.
• Prioritize content and links for new customer journeys so visitors can navigate key information and next-best actions.
• Create clear, compelling calls to action that guide visitors and improve engagement.
• Represent the voice of the customer by supporting effective journeys and next-best actions rather than creating pages in isolation.
• Incorporate user insights and trends to create and improve customer journeys.
• Structure content to meet WCAG accessibility guidelines, including headings, alt text, link text, and readable formatting.
• Apply plain-language and health literacy best practices.
• Improve site navigation and information architecture from a content perspective so users can find information in as few steps as possible.
• Partner with UX/design on how content is organized, labeled, and displayed.
• Make simple copy updates in the CMS.
• Conduct regular content audits to identify outdated, inaccurate, or underperforming pages according to the content governance calendar.
• Monitor content performance, including search, engagement, and feedback, and revise content accordingly.
• Consolidate and optimize content as part of governance and optimization efforts.
• Contribute to designing and documenting a scalable content creation workflow.
• Help develop style guides, templates, and content standards to keep future content consistent.
• Collaborate with the AI Visibility & SEO Manager to incorporate copy and structure that support search.
• Partner with the Analytics team to optimize content performance.
• Train marketing, clinical staff, and other contributors on content standards and processes.

Benefits

• Medical, dental, and vision coverage.
• 401(k) match.
• Paid time off and PTO cash out.
• Family resources and EAP counseling sessions.
• Access to Headspace.
• Backup child and elder care.
• Maternity and paternity leave.
• Professional development programs and on-demand virtual leadership and development courses through StarLearning.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed