Copywriter – Concept (EN/FR), Freelance/Pigiste

New York Holdings

5d • Remote

About The Position

We're looking for a concept-driven freelance copywriter who can turn strategy into ideas and ideas into work people remember. This isn't a content-writing role. We're looking for someone who starts with the big idea and can carry it through campaigns, taglines, scripts, social activations, brand platforms, and messaging systems. Someone who can move comfortably between concept development and execution, and who understands that great copy doesn't just sound good—it solves a communication problem. Our projects span brand identity, advertising, experiential, social, digital, and motion. Some briefs arrive fully formed; others arrive as a challenge that needs to be unpacked before the creative work can begin. We need someone who can navigate both. This is a freelance partnership for recurring project work. Some assignments will be planned well in advance; others will require quick turnarounds and rapid ideation. We value responsiveness, flexibility, and people who can jump into a creative sprint without needing a long runway.

Requirements

• Demonstrated experience writing concept-driven creative work for brands, agencies, studios, or production companies
• Exceptional writing skills in both English and French
• A portfolio that shows strong campaign thinking, not just execution
• Experience writing across multiple formats, including advertising, social, digital, video, experiential, and brand communications
• Ability to move quickly without sacrificing strategic thinking or creative quality
• Comfortable receiving feedback, presenting rationale, and iterating on work collaboratively
• Strong understanding of brand voice, audience behavior, and creative storytelling
• Availability for recurring freelance mandates, including occasional short-notice creative sprints

Nice To Haves

• Experience writing for integrated 360 campaigns
• Agency experience within fast-paced creative environments

Responsibilities

• Develop campaign ideas, creative territories, and narrative frameworks that can scale across multiple channels and touchpoints.
• Create the strategic language behind the work, from brand platforms and positioning statements to campaign messaging and audience-specific adaptations.
• Write headlines, taglines, scripts, manifestos, social content, presentations, and long-form copy when required.
• Partner closely with creative directors, designers, strategists, producers, and account teams to shape work from brief to final delivery.
• Write and think creatively in both English and French, understanding that strong bilingual work requires adaptation, not translation.
• Generate multiple creative routes, explore different angles, and help teams evaluate which ideas are strongest before moving into production.
• Ask the right questions when a brief is unclear, challenge assumptions when needed, and help sharpen the thinking before the work begins.

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed