WNBA and International Brand Strategist

National Basketball Association•Secaucus, NJ

6d•Hybrid

About The Position

The WNBA and International Brand Strategist role is responsible for the coordination and support of WNBA, USAB, BAL, and NBA Europe team brand identities, including logos, uniforms, game theater, and courts. This includes Identity Assurance, LockerVision, LockerVision Acquisition, and Court Origins identity programs. The role requires project management of timelines and ensuring accountability from constituents such as teams, IP, and communications. It demands a cross-functional mindset, interacting with multiple departments to achieve group and department goals. Key responsibilities include the development of Nike/Puma uniform platforms, growth league team brand development, scripting of WNBA uniform schedules, and integration of anniversary celebrations. The role also supports the execution of auction and trading card businesses by ensuring game-worn products are secured and embellishments are serviced in partnership with WNBA Equipment Managers. The position reports to the Sr. Director, On-Court & Brand Partnerships – Brand.

Requirements

Expertise in Excel
Proficiency in Adobe Illustrator, PowerPoint
SEO or related social/digital media knowledge
High-level project management instincts
High-level knowledge of basketball history and current up-and-coming player pools
Organized, pro-active, enthusiastic, task-oriented, personable
Energetic, strong communication skills, presentation skills
1-2 years of experience in the sports licensed or event management discipline proving project management, communication, presentation, and leadership skills.
BS in Marketing or a Sports Management related degree.

Nice To Haves

Masters is preferred.
High-level collegiate sport background is preferred.

Responsibilities

Ensure all team brands meet league standards, are implemented on time, and upkeep is coordinated with the IP team.
Assist in guiding teams through commemorative logo concepts and long-term identity planning.
Coordinate all WNBA, USAB, BAL, and NBA Europe uniform, game theater, and court matters related to concept, design, development, unveiling, marketing, and distribution to teams, ensuring all timelines and deliverables are met.
Coordinate the LockerVision internal site, ensuring uniform scripting, sizing, and images are properly completed and maximizing the external site to drive consumer interest and sponsorship revenue.
Coordinate the LockerVision Acquisition program to ensure all products are acquired from teams for auction and trading card maximization, including oversight of game-worn patches for trading card products.
When applicable, ensure all WNBA LockerVision b2b internal site, uniform scripting, and sizing capture are completed and maximize the external site to drive consumer interest and sponsorship revenue.
Support and coordinate partnerships with team equipment managers, team brand identity contacts, outfitting partner Nike/Puma, and all retail embellishment partners.
Coordinate the process of on-court details of number, color, and font approvals across on-court and retail derivation embellishers related to WNBA and USAB team products.
Coordinate the upkeep and procurement of digitization of all WNBA Court Origins brand.
Coordinate team sponsorship jersey, game theater, and practice patch programs.
Coordinate WNBA’s team/player number changes.
Lead product placement outfitting through licensed partners.
Support the Event and Equipment lead on all matters.
Contribute to all group event needs related to Locker Room product distribution, creative think sessions, and organization of league product supply.
Expand role to take on TMBO related responsibilities with teams in the WNBA as necessary.