Creative Strategist (International Hire)

TNT Growth•Dallas, TX

12d•Remote

About The Position

The Creative Strategist will own the development of performance-driven creative for paid social and other growth channels — from initial hypothesis through concept, brief, production direction, and post-launch analysis. This role sits at the intersection of strategy, creative, and performance: you’ll translate audience insight and campaign data into testable creative concepts that move business metrics.

Requirements

MUST have 2+ years specifically in performance/direct-response creative for paid social — ideally in DTC, B2B SaaS, or agency contexts
Portfolio with at least 3 case studies showing: starting hypothesis → creative concept → result → learning. No portfolio, no interview.
Demonstrated quantitative literacy: comfort reading dashboards, calculating lift, understanding statistical significance basics, and clear command of CTR, CVR, CPA, ROAS, hook rate, hold rate, and contribution margin
Strong writing chops in short-form ad copy, hooks, and scripts (15s / 30s / 60s)
Excellent verbal and written English; comfortable presenting to clients in professional settings
Strong understanding of customer psychology and at least one consumer behavior framework (e.g., JTBD, Schwartz awareness levels)
Hands-on experience with AI creative and production tools — e.g., Midjourney, Runway, ChatGPT/Claude, ElevenLabs, CapCut, Descript, Figma
Experience briefing and directing video creative (UGC, talking head, mixed media), not solo production only
Strong organizational and project management skills with a high level of accountability and responsiveness
Minimum 3–4 hours of daily overlap with US Eastern Time

Nice To Haves

Experience working with remote international teams
Experience in growth-stage companies or agencies
Familiarity with creative analytics platforms (Motion, Atria, Triple Whale) and ad platforms (Meta Ads Manager, TikTok Ads Manager, Google Ads)
Background managing or mentoring junior creatives, freelancers, or production teams

Responsibilities

Develop creative strategies aligned with client growth goals across the full funnel (awareness, consideration, conversion, retention)
Conduct customer research — review mining, support tickets, sales calls, surveys — to surface insights that drive new angles, hooks, and value propositions
Run regular creative teardowns of competitors and category leaders; maintain a swipe file and inspiration library
Build messaging frameworks grounded in established models (e.g., Jobs-to-be-Done, Eugene Schwartz awareness levels, value-equation thinking)
Write creative briefs that include hypothesis, audience, channel, format spec, and KPI — not just creative direction
Develop ad concepts across formats (static, video, UGC, talking head, mixed media) for paid social and adjacent channels
Brief and direct UGC creators, editors, designers, and freelance production partners
Maintain a consistent creative output cadence and a healthy pipeline of concepts in market
Own a hypothesis-driven creative testing roadmap with clear variables (hook, angle, format, offer) and pre-defined success metrics
Analyze creative performance in tools like Motion, Atria, Triple Whale, Meta Ads Manager, or equivalent and translate findings into the next round of concepts
Partner with paid media to diagnose creative fatigue, scale winners, and retire losers based on thresholds for CPA, ROAS, hook rate, hold rate, and thumb-stop rate
Lead post-launch analyses and retros that turn results into shareable learnings across the team
Participate in client meetings and present strategic recommendations clearly and professionally
Collaborate across internal teams (paid media, account, design) and external partners
Stay current on marketing trends, AI tools, consumer behavior, and emerging digital platforms