Brand Growth Strategist, Valuetainment

Valuetainment•Fort Lauderdale, FL

About The Position

Valuetainment is seeking a Brand Growth Strategist to expand and enhance a new, Gen Z-focused vertical. This role is centered on motivating and guiding young people, incorporating street-style interviews with successful individuals. This is a growth-focused position, not general social media support. The Brand Growth Strategist will create and manage content primarily for Patrick Bet-David’s personal Instagram accounts, with a strong emphasis on follower/subscriber growth. The ideal candidate is passionate about content, hooks, audience psychology, and platform momentum, with the primary goal of building and scaling Patrick’s personal brand, using Instagram as the main growth engine and follower/subscriber growth as the key performance indicator. This is a results-driven role where performance is paramount.

Requirements

3+ years building or scaling personal brands or creator accounts.
Deep understanding of Instagram growth mechanics and short-form content.
Strong instincts for hooks, pacing, and audience psychology.
Experience launching repeatable content series.
Ability to spot viral moments inside long-form conversations.
Analytical mindset with comfort reading platform data.
Background in lifestyle, motivational, or entrepreneurial content preferred.
Comfortable moving fast and iterating in real time.

Nice To Haves

This role is described as a builder role, a growth role, a performance role, and a creative and analytical hybrid. It is not a passive scheduler, a brand babysitter, or a “post and hope” operator.

Responsibilities

Drive measurable follower and subscriber growth.
Translate Patrick’s ideas, appearances, and live moments into high-performing, platform-native Instagram content.
Lead day-to-day management of Patrick’s personal Instagram, including developing content concepts, hooks, packaging, and posting cadence.
Write strong, scroll-stopping captions and headlines.
Ensure consistent publishing aligned with growth goals.
Handle light community touch-points to maintain tone and presence.
Repurpose podcast clips, speeches, interviews, debates, and live appearances into short-form, native Instagram pieces.
Identify moments with viral potential and repackage them for discovery.
Optimize content structure for retention and shareability.
Build repeatable formats that compound attention over time.
Create and iterate short-form series designed for younger audiences.
Launch and refine on-the-street interview formats featuring young entrepreneurs, emerging success stories, and practical advice for ambitious Gen Z viewers.
Test themes, tone, and series formats to identify breakout concepts.
Align content with Valuetainment’s core values while making it culturally relevant.
Monitor follower growth, subscriber conversion, retention metrics, and engagement signals.
Identify what topics, formats, and hooks are driving net-new audience increases.
Recommend and implement adjustments to compound growth.
Run controlled content experiments to validate ideas.
Report performance trends and insights regularly.
Maintain a consistent, aspirational, brand-safe tone.
Ensure alignment between Patrick’s voice and Valuetainment’s positioning.
Position Patrick as culturally relevant to emerging creators and young entrepreneurs.
Leverage lifestyle and motivational storytelling to deepen resonance.