Coordinator, Student Affairs Communication

Louisiana State University•Baton Rouge, LA

1d•Onsite

About The Position

Reporting to the Director of Student Affairs Communications, the Communications Coordinator supports divisional marketing and communication across the LSU Student Affairs ecosystem. The Coordinator will help activate digital strategy, content creation, copywriting, design, marketing, website maintenance, and audience engagement. This role will help support communication needs for Student Affairs units that do not have embedded communication staff. GENERAL RESPONSIBILITIES FOR THIS POSITION Develops and executes print and digital communications to support the Division of Student Affairs in increasing student engagement and elevating the division’s narrative. Supports units without embedded communication staff with content creation, website development and maintenance, design, and marketing needs. Creates and manages content across platforms such as Instagram, LinkedIn, campus signage, and design for key divisional events. Supports the Director of Student Affairs Communications in the development of communication efforts for the division. OPPORTUNITIES FOR LEADERSHIP Support Communication Gaps within Student Affairs While several of the 19 units within Student Affairs have dedicated communications professionals, many others have limited or no dedicated communications support. The Communications Coordinator will work across a broad portfolio of Student Affairs units, gaining an intimate understanding of their unique missions, audiences, and communication needs. The Coordinator will have the opportunity to apply and expand their skills in marketing, communications, design, and content strategy to help bridge these gaps and elevate the visibility and impact of units that have historically had limited access to communications expertise. The Coordinator will think broadly across the division, identify common needs and opportunities, and recommend creative solutions that strengthen how Student Affairs communicates with students, families, campus partners, and other stakeholders. Amplify the Impact of Student Affairs Through Storytelling Student Affairs has a powerful impact on LSU students, often shaping the experiences that define their time on campus. The Communications Coordinator will have an opportunity to discover and share the stories that demonstrate this impact, bringing greater visibility to the people, programs, and experiences that contribute to student success. Through thoughtful content development, the Coordinator can help departments communicate their work, celebrate achievements, and highlight the student experience in ways that engage and connect with the broader LSU community. ATTRIBUTES OF THE SUCCESSFUL CANDIDATE Is a collegial team-player who is an energy-giver to the spaces they occupy, actively builds authentic and mutually beneficial relationships, and can influence others without positional authority. A professional who also puts institutional priorities before their own interests and who is unconcerned with receiving credit for accomplishing institutional objectives. Thoughtful communicator who is committed to engaging audiences with clarity, empathy, and insight. Has strong copywriting, storytelling, and design instincts. Resourceful, with a high degree of self-awareness, strong time management, and the ability to triage and prioritize requests based on divisional priorities and student impact. Is committed to maintaining a positive workplace culture. Embraces continuous improvement through feedback and continued professional development. Communicates barriers to their supervisor with the goal of forward momentum. ABOUT THE DIVISION OF STUDENT AFFAIRS PRIORITIES In LSU Student Affairs, we create conditions that matter for student success. This priority guides how we approach our work, make decisions, and serve our students, their families, and our campus community. We pursue quality in all that we do. Students and staff deserve our best, every day, in every way. We consistently search for ways to always look to make it easy for students to succeed, whether by simplifying processes or removing barriers. We are LSU-centric as we think strategically and make decisions that advance LSU’s mission, priorities, and students. We lead with curiosity, explore possibilities, and remain open to better ideas, which means we always start with maybe. Finally, we prioritize relationships, collaborating intentionally and recognizing that people are our greatest strength.

Requirements

Bachelor’s degree from an accredited institution of higher education.
LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.
At least 2 years experience leading communications within a complex organization.
Social media content development, web development, and user experience (UX) experience.
Due to the Nature of the position and/or responsibilities, in times of emergencies and/or University closures, this position is considered essential. It may be required to assist the Office of Communications and University Relations on Necessary Communications Matters in times of crisis, including potentially working in LSU's Emergency Operations Center during those times.
This position may be asked to work during an official closure, but who is otherwise not required to port to the physical campus during a closure and whose absence does not present a risk to the safety, resources, and well-being of the campus per FASOP HR-01.
As with all LSU employees, due to this position title and/or responsibilities, this position has an obligation to assist students in the acquisition of necessary services. Should a student appear in need of or seek assistance with issues of an emotional, behavioral, or mental health related matter they should be referred to the proper service within the Student Health Center. In situations where the student creates an impression that they are a danger to themselves or others, the advisor should immediately contact the Care Team, the Dean of Students or the appropriate law enforcement agency. The employee outside of those rights contained within FERPA should create no impression of client or patient confidentiality.
All candidates must have valid U.S. work authorization at the time of hire and maintain that valid work authorization throughout employment. Changes in laws, regulations, or government policies may impact the university’s ability to employ individuals in certain positions.

Nice To Haves

Is a collegial team-player who is an energy-giver to the spaces they occupy, actively builds authentic and mutually beneficial relationships, and can influence others without positional authority. A professional who also puts institutional priorities before their own interests and who is unconcerned with receiving credit for accomplishing institutional objectives.
Thoughtful communicator who is committed to engaging audiences with clarity, empathy, and insight. Has strong copywriting, storytelling, and design instincts.
Resourceful, with a high degree of self-awareness, strong time management, and the ability to triage and prioritize requests based on divisional priorities and student impact. Is committed to maintaining a positive workplace culture.
Embraces continuous improvement through feedback and continued professional development. Communicates barriers to their supervisor with the goal of forward momentum.

Responsibilities

Supports the implementation of the Division of Student Affairs communications strategy under the direction of the Director of Comms. Supports communication projects across Student Affairs units and assists in translating divisional priorities into clear, engaging, and audience-appropriate communications. Builds working relationships with staff across the division to understand their communication needs, identify opportunities, and provide responsive support. Helps coordinate communication efforts across units to promote consistency, collaboration, and alignment with divisional and institutional priorities.
Develops, coordinates, and executes communications and marketing content for Student Affairs audiences, including students, families, prospective students, staff, campus partners, alumni, and university leadership. Creates and edits content for a variety of channels, including email, web, social media, digital displays, print materials, reports, presentations, and other promotional materials. Assists units without dedicated communications support by developing content, managing communication projects, and identifying effective ways to share their programs, services, and student impact. Maintains and makes routine updates to websites for units without dedicated communications support.
Develops and implements creative concepts and visual communication strategies that advance LSU and Student Affairs initiatives and support institutional communication objectives. Exercises independent judgment in determining the appropriate visual approach, design elements, and presentation of information across digital and print platforms, including graphic design, photography, digital content, presentations, promotional materials, signage, and event communications. Consults with Student Affairs stakeholders to assess communication needs, interpret project objectives, and recommend creative solutions that effectively communicate key messages to intended audiences. Establishes and refines reusable design templates and creative resources to promote consistency, accessibility, and efficiency across divisional communications. Evaluates recurring design needs and identifies opportunities for improvements to creative processes, resources, and institutional visual communications, providing recommendations to the Director of Communications.
Evaluates and guides the quality, consistency, accessibility, and effectiveness of communications developed across Student Affairs to ensure alignment with LSU and divisional communication objectives and brand standards. Exercises professional judgment in reviewing and refining communication materials for clarity, accuracy, tone, audience appropriateness, and overall effectiveness. Interprets institutional communication standards and applies established principles and emerging practices to recommend solutions for complex or nuanced communication needs. Advises and consults with unit directors and other stakeholders, particularly in units without dedicated communications professionals, regarding communication strategy, content presentation, brand application, and quality standards. Identifies systemic communication challenges, assesses opportunities to improve divisional practices, and develops recommendations for enhancing communication consistency and effectiveness in consultation with the Director of Communications.
Collaborates with Student Affairs departments and campus partners to support coordinated communication efforts and promote awareness of Student Affairs programs, services, and initiatives. Assists the Director of Communications in coordinating with LSU Marketing & Communications and other university partners as needed. Represents Student Affairs professionally when working with internal and external partners and contributes to cross-divisional communication projects.
Performs other duties as assigned by the Director of Communications, Student Affairs Chief of Staff, and Vice Chancellor for Student Affairs. This includes, but is not limited to, supporting broad divisional and institutional initiatives such as Move-In Day, Welcome Week, Family Weekend, Career Expo, Disability Services Finals Testing, and other special projects and events.