Coordinator - Sportsbook Promotions & CRM

Hard Rock Digital•United States, FL

6d•Hybrid

About The Position

Hard Rock Digital is building a team focused on becoming the best online sportsbook, casino, and social gaming company in the world. We’re building a team that resonates with a passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure we’re always acting authentically. Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. We’re taking that foundation of success and bringing it to the digital space.

Requirements

2+ years of experience in CRM, promotions, or lifecycle marketing within online gaming, sportsbook, casino, or a similar digital industry
Experience working with CRM platforms (e.g., Braze, Optimove) and/or promotional management tools
Strong attention to detail and ability to manage multiple campaigns simultaneously
Comfort working in a fast-paced, launch-focused environment
Ability to interpret performance data and translate insights into actionable improvements
Strong written and verbal communication skills
Experience collaborating with cross-functional teams including commercial, product, and compliance
An understanding of regulatory considerations across different jurisdictions

Nice To Haves

Canada experience is a plus

Responsibilities

Execute CRM and promotional campaigns
Coordinate pre-planned, seasonal, and real-time campaigns to align with customer needs and commercial objectives
Own day-to-day campaign setup, QA, deployment, and reporting across CRM and promotional tools
Ensure all messaging and promotional materials are accurate, compliant, and delivered on schedule
Partner with stakeholders to implement campaign mechanics, targeting, offer structures, and messaging
Track and report on campaign performance, identifying optimization opportunities
Execute testing plans and support continuous improvement initiatives