Coordinator, Paid Media - North America

Fresh•New York, NY

1d•Onsite

About The Position

We are seeking an analytical, detail-oriented, and proactive Paid Media Coordinator to be a pivotal member of the North America Marketing team. This role will assist the Senior Manager, Paid Media in national brand media campaigns, performance media (paid search, lower funnel social, affiliate), retailer co-op campaigns for the US and Canada. The coordinator will be responsible for media campaign set-up, asset delivery, project timelines, managing agency and platform partners, and helping with performance re-caps and optimizations. Our ideal candidate thrives in a fast-paced environment, possesses strong communication skills, and is dedicated to fostering operational excellence and timely delivery within our growing beauty brand.

Requirements

Bachelor’s degree or equivalent work experience required
1-2 years of proven experience in paid media, either agency-side or in-house
Excellent verbal, interpersonal, and written communication skills
Demonstrated ability to prioritize work, manage multiple projects at once, and hit deadlines
Ability to operate on both strategic and tactical levels, translating vision to execution
Solid understanding of key paid media KPIs (CPM, CPC, CTR, CVR, ROAS) and attribution fundamentals.
Proficient in Microsoft Suite (spreadsheets and presentation tools)
Proven experience collaborating effectively with external partners, agencies, and cross-functional teams.

Nice To Haves

Exposure to GA4 is a plus.
Avid user and strong understanding of social media platforms (Meta, TikTok, YouTube, Pinterest); direct experience with their respective ads managers is highly beneficial.

Responsibilities

Partner with the Senior Manager and media agency to develop full-funnel media plans for key product franchises, as well as performance media campaigns specifically designed to drive sales on our DTC website.
Collaborate with Publicis, our media agency, successfully plan and execute 2-3 full-funnel brand campaigns per year to drive brand awareness, consideration and conversion across multiple channels (paid social, OLV, programmatic and more).
Execute always on lower funnel paid search and lower funnel social media campaigns with Publicis in close partnership with the ecommerce team to support DTC website including promotions and key moments to drive sales.
Partner with affiliate team to drive sales on DTC with key publishers during big bet moments by strategically increasing commissions and investing in flat fee placements.
Management of retailer media partnerships with key retailers, Sephora and Ulta to plan and execute lower funnel on-site campaigns including sponsored product ads and banners on site with the goal of driving sales.
Executing with excellence, honing in on weekly performance and making optimizations that improve media performance to deliver on our business goals.
Manage campaign inputs, including creative assets, and promotional details ensuring agencies/partners have accurate and timely information to execute.
Review agency reports and help summarize performance insights, key learnings, and opportunities for improvement.
Assist in the preparation of presentations and campaign recaps for internal stakeholders.
Work cross-functionally with global creative, marketing, e-commerce, influencer and PR teams for holistic end-to-end campaign management.
Coordinate monthly and seasonal marketing promotions, ensuring they are reflected consistently across paid media channels.
Managing paid usage rights for content creators to ensure we are maximizing our efforts.
Coordinate finance operations, including processing IOs, invoices, and POs, to ensure accurate financial tracking and timely payments.
Stay current on industry trends and platform updates to help inform testing and innovation opportunities.
Monitor competitive ads and trends and help to capture examples.

Benefits

Training & Development and Culture Fresh and LVMH Sponsored Trainings and Workshops for Personal and Professional Development
Opportunities for networking and building relationships with LVMH Community and Network
Opportunities to join internal communities: DEIB Council, Sustainability Champions, LVMH Employee Resource Groups
Mental Health Support Free professional consultation, referrals and counseling through the Employee Assistance Program (EAP)
Free 24/7 confidential mental health support
Paid Time Off and Flexibility Flexible paid time off policy inclusive of Summer Fridays
Fertility and Family Planning Fertility Services, Maternity and Newborn Support, Adoption and Surrogacy Assistance, including cryopreservation when part of fertility treatment
Paid Parental Leave (Inclusive of Maternity, Paternity, Adoption, Surrogacy) at eligibility
Travel & lodging for those who can’t access care
Back-up dependent Care and Tutoring
Fresh and LVMH ‘Perks’ and Discounts Fresh In-Store Discounts and Gratis
LVMH Group Friends and Family Sales across all divisions within LVMH: Wines and Spirits, Watches and Jewelry, Perfumes and Cosmetics, Fashion and Leather Goods, etc.
Pre-Tax Commuter Benefits through Wage Works
Additional Health Club Discounts, Sporting/Entertainment Ticket Discounts, Insurance Discounts (Pet, renters, home)
Health Care Medical, dental and vision
Retirement and Additional Benefits 401k with Company Match + Additional Employer Contribution at eligibility