Paid Media Coordinator

[solidcore]•Arlington, VA

1d•$59,000 - $62,000•Onsite

About The Position

solidcore is seeking a Paid Media Coordinator to join our dynamic team at our HQ in Arlington, Virginia. We are a fast-paced, innovative company looking for a motivated coordinator to partner with internal teams and partner agencies to drive overall growth and success of studios across the US. This position will collaborate with cross-functional teams to ensure growth channels including search, social, programmatic, out of home and beyond are high performing in close partnership with the media agency. This role will support paid media managers in new studio openings, integrated marketing campaign execution, reporting and more. This is an exciting opportunity for a candidate with a strong interest in fitness and/or familiarity with the brand, and a mind for strategy, implementation, and measurement.

Requirements

2-3 years of experience at a media agency or in house paid marketing team
Highly familiar with Google, Meta, TikTok
Highly familiar with audiences (1P, 2P, 3P) and best practices
Familiar with web and data analytics tools such as Tableau, Looker, Google Analytics
Familiar with incrementality testing, brand lift & performance media measurement
Initiative, a self-starter who looks for areas needing improvement
Strong written and verbal communication skills
Able to manage multiple projects and deadlines in a fast-paced environment
Able to collaborate effectively with cross-functional teams

Nice To Haves

Experience with Snapchat, Pinterest, The Trade Desk/DV360, CTV, Audio, OOH, Affiliate a plus
Passion for boutique fitness

Responsibilities

Partner closely with brand, influencer and social team to source creative for media channels based on past learnings
Traffic creative to media agency and QA for correct implementation
Ensure coordination between media agency, NSO team and sales on key milestone dates for execution of new studio opening campaigns (35+ per year)
Update internal trackers and reporting
Execute small campaigns within Meta Ads Platform as needed for internal teams
Work closely with external agencies and internal teams on frequent test and learns including channels, creative, audiences, landing pages and more. Report key findings across teams.
Able to pull and analyze paid media data across channels with actionable recommendations & insights to key stakeholders.