Coordinator of Campus Events and Experience

Texas Wesleyan University Portal•Fort Worth, TX

About The Position

The Coordinator of Campus Events and Experience supports Texas Wesleyan University’s undergraduate enrollment goals by coordinating campus visits, recruitment events, and prospective student engagement initiatives. The position manages communications for campus visits, group tours, admissions events, and visitor experiences; coordinates admissions social media content and presence; supports the development and distribution of admissions marketing materials; and helps ensure prospective students and families receive timely, accurate, and engaging information. The Coordinator also provides leadership for the student ambassador program and contributes to a welcoming, student-centered campus experience that supports recruitment and enrollment.

Responsibilities

  • Manage undergraduate campus tours, group visits, and admissions events, ensuring a welcoming and informative experience for prospective students and families.
  • Recruit, train, supervise, and evaluate student ambassadors.
  • Develop and maintain training materials, customer service standards, and tour resources.
  • Coordinate campus visit logistics and operations.
  • Serve as the primary admissions counselor for campus visitors and deliver tour presentations as needed.
  • Collaborate with academic and administrative departments to support visit and event needs.
  • Assist with admissions recruitment events and outreach efforts.
  • Manage event registration, attendee communications, and logistics.
  • Coordinate recruitment programs, including open houses, preview days, transfer events, and special campus visit programs.
  • Conduct post-event reporting and assessment activities.
  • Coordinate visitor communications, including tour confirmations, event reminders, and follow-up outreach.
  • Manage communication workflows for campus visits, group tours, and recruitment events.
  • Coordinate admissions social media content and engagement.
  • Assist with the development and distribution of admissions marketing and promotional materials.
  • Collaborate with University Marketing and Communications on event promotion and recruitment messaging.
  • Review tour and event communication performance and recommend improvements.
  • Ensure communications are accurate, timely, and aligned with admissions and university messaging.
  • Oversee admissions communication channels, including main phone lines and general email inboxes.
  • Generate reports on campus visits, events, communications, and recruitment activities.
  • Monitor key performance indicators related to visitor engagement and campus experience initiatives.
  • Support process improvement efforts to enhance operations and the prospective student experience.
  • Represent the University at recruitment activities and special events as needed.
  • Participate in evening and weekend programs as required.
  • Perform other duties as assigned.
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