Coordinator, Music Tour Marketing

Wasserman•New York, NY

1d•Onsite

About The Position

The Tour Marketing Coordinator works with the Director of Tour Marketing to develop, implement, and execute marketing and ticketing strategies for a variety of audiences. The primary goals are selling tickets and maximizing marketing budgets for client tours and one-off shows nationally and internationally. The role coordinates with internal agent teams, managers, labels, technology partners, ticketing vendors, promoters, and national and local marketing contacts to build announcement timelines and execute artist-specific campaigns across digital, print, radio, TV, and outdoor channels. Project management is the foundation of the role, with creative marketing skills as a secondary focus. This is not an entry-level position. It calls for a proactive, detail-oriented, communicative, highly motivated, and organized person who can take initiative, learn on the job, and work with limited supervision across multiple clients and tours. The role supports the Director’s rotating roster of more than 100 music clients and requires flexibility, attention to detail, and the ability to manage multiple priorities in a high-volume environment. The position is based in person in THE·TEAM’s New York office.

Requirements

Must be based in New York, NY, or willing to relocate; valid U.S. work authorization is required, and visa sponsorship is not available.
At least 3–4 years of professional experience working in the music industry in an office setting or in a live music marketing-related role.
Maturity and tact when working with internal and external stakeholders, strong interpersonal awareness, and the ability to gauge group dynamics.
Ability to stay calm under pressure and use structure, processes, and systems to prioritize and streamline workflow.
Strong attention to detail and the big picture, clear communication, and care in identifying discrepancies, grammatical errors, and formatting issues in marketing letters, ad copy, and artist admats.
Confidentiality, discretion, and professionalism.
Awareness of key players in the live music space and understanding of the Pop/Rock/Urban ecosystems.
Flexibility to work on tours worldwide across multiple time zones and territories.
Ad platform literacy, including Meta Business Manager.
Proficiency in Adobe Creative Suite, including Photoshop and Illustrator, Box, Google Workspace, and Microsoft Office Suite.
Proactive, reliable, resourceful, and assertive when necessary.
Collaborative and adaptable mindset, with willingness to contribute wherever needed to support a tour’s success.
High motivation and eagerness to learn and grow in the role and department.

Nice To Haves

Previous agency experience is strongly preferred, and priority is given to candidates with agency experience.

Responsibilities

Create, manage, and maintain tracking documents and spreadsheets for artist marketing across tours.
Coordinate tour announcements and on-sales for upcoming national and international shows and tours.
Create and distribute marketing and ticketing emails to promoters.
Collect localized creative, marketing plans, radio proposals, ticketing headers, ticketing audits, and other materials from promoters.
Distribute new content to promoter teams as it is received from artist teams.
Cross-check artist and promoter social media and official website platforms, ticketing links, presales, and VIP program implementation to ensure information is accurate.
Act as a liaison between agents, clients and client teams, promoters, and other external partners.
Participate in brainstorming sessions for creative marketing ideas to use throughout tour campaigns.
Work with the tour marketing department on department-wide systems and efficiency initiatives, presentations, partner presale requests, and additional assigned initiatives.
Manage department interns.
Cover client shows to provide visibility and support to artist and agent teams.