Coordinator: Marketing

Ottawa Humane Society•Ottawa, ON

28d•CA$27 - CA$33•Onsite

About The Position

The Coordinator: Marketing is responsible for developing and coordinating marketing campaigns that promote the Ottawa Humane Society (OHS) and its programs and positions to the public.

Requirements

Post-secondary degree or diploma in marketing or other relevant program
Minimum of two years’ professional experience planning, implementing and evaluating marketing campaigns, writing and editing content for various marketing channels
SEM and SEO campaign management skills
Demonstrated experience with Google Ads and Google Analytics platforms
Proficiency and Microsoft Office Suite
Experience with graphic design software (Adobe Photoshop & InDesign and Illustrator preferred)
Full professional proficiency in spoken and written English is required

Nice To Haves

Experience with graphic design software (Adobe Photoshop & InDesign and Illustrator preferred)

Responsibilities

Research, analyse, and determine target audiences, angles and positioning for various OHS programs and services
Research and make recommendations on which audiences, platforms, and formats to explore to maximize OHS reach and cost efficiency
Plan, optimize and implement digital display, mobile, video, social and SEM and SEO campaigns
Plan, implement and manage social digital marketing campaigns on platforms like Facebook, Instagram, Twitter, Snapchat and YouTube with potential to expand to other digital platforms
Analyze campaign KPIs and other performance data to optimize real-time performance and guide creative strategies
Report audience and campaign insights
Monitor media budgets and continuously improve cost efficiency
Contribute to social media and advertisement strategies
Develop social media strategies for marketing initiatives
Other administrative tasks as assigned
Support the activities of volunteers, students and work placements and provide training and orientation as required
Be thoroughly familiar with pertinent legislation, regulations, guidelines, OHS policies, procedures, collective agreement, and good animal care practices
Produce and maintain accurate reports, records, and files
Participate in supervision, evaluation, training and other meetings as required
Participate in the identification and evaluation of OHS program goals and objectives
Participate in professional development opportunities
Represent the OHS in a professional manner
Participate in public relations and promotional activities as required
May be required to assume some of the responsibilities of the Manager: Communications