Coordinator, Digital Marketing and Engagement

United Way British Columbia•Prince George, BC

2d•CA$0 - CA$78,023•Hybrid

About The Position

United Way BC is seeking a digitally savvy marketing professional to join their team as a Coordinator, Digital Marketing and Engagement. This role is responsible for executing and optimizing digital marketing activities to support the organization's fundraising and engagement objectives. The position involves managing paid digital campaigns across various platforms, maintaining websites, supporting lead generation, and utilizing data for continuous improvement. The Coordinator will collaborate with internal teams to ensure digital initiatives are delivered effectively and efficiently, working within established strategies. This role is ideal for someone who is technically strong, curious, adaptable, and motivated by improving digital performance and user experience.

Requirements

Post-secondary bachelor’s degree in digital marketing, marketing communications, or a related field, or an equivalent combination of education and experience.
Minimum three (3) years of recent, hands-on experience in digital marketing, with demonstrated expertise in paid digital advertising and performance marketing.
Proven ability to manage Google Ads campaigns, including Search, Google Ad Grants, and PMAX; Google Ads certification is an asset.
Hands-on experience with data tracking tools, including Google Tag Manager and Meta Pixel.
Experience managing Meta Ads Manager campaigns for acquisition and retargeting, supporting defined performance objectives.
Working knowledge of SEO and AEO practices, including keyword research and organic performance tracking.
Practical experience managing websites using WordPress, including building and updating campaign pages and donation forms.
Experience using Google Analytics 4, including event tracking, conversion setup, and reporting.
Experience working within Salesforce Marketing Cloud, including building and deploying email campaigns, journey setup, and audience management.
Familiarity with Salesforce CRM, including data coordination, reporting, and audience segmentation.
Experience using Canva or similar tools to support digital ad creative and testing.
Strong technical proficiency across paid digital platforms (Google, Meta, LinkedIn), with the ability to work effectively within platform tools.
Strong analytical skills, with the ability to review performance data and identify opportunities for improvement.
Demonstrated curiosity and initiative, including contributing ideas and supporting testing and optimization activities.
Ability to explore and apply new tools and efficiencies to support campaign performance.
Strong attention to detail and quality assurance discipline.
Ability to manage multiple campaigns and deadlines while maintaining accuracy.
Strong written communication skills, including the ability to write and edit digital ad copy and campaign content.
Collaborative team player who communicates clearly and works effectively with others.
Candidates must live within 80 KMs (commuting distance) from our office as this position is currently a hybrid role and office attendance is required.

Nice To Haves

Google Ads certification is an asset.
Experience in a nonprofit, fundraising, or direct response environment is an asset.
A combination of education and experience will be considered.

Responsibilities

Plan, build, and optimize paid digital campaigns across Google Ads (Search, Grants, PMAX), Meta, LinkedIn, and emerging platforms.
Manage campaign budgets, bidding strategies, audience targeting, and creative rotation to support return on ad spend.
Monitor platform performance and make adjustments to improve conversion rates, cost per acquisition, and overall campaign efficiency.
Conduct A/B and multivariate testing of ad creative, copy, audiences, and campaign pages.
Research and pilot new digital advertising channels, formats, and tactics to support donor acquisition.
Stay current with platform changes, new ad formats, and best practices, and share recommendations with the team.
Execute lead generation campaigns to grow UWBC's prospective donor pipeline, including support strategy, lead magnets, and acquisition journeys.
Set up and maintain lead capture infrastructure (forms, tracking, CRM integration) to ensure accurate data flow to Salesforce.
Test and iterate lead generation approaches across channels to improve performance.
Coordinate with Marketing Operations to ensure leads flow correctly into SFMC journeys and are segmented accurately in Salesforce.
Support exploration of new acquisition channels including retargeting, lookalike audiences, and partnership-based digital campaigns.
Build, maintain, and update campaign pages and donation forms.
Manage website content using WordPress, ensuring accuracy, brand consistency, and campaign alignment.
Implement improvements to support website usability and conversion.
Monitor website performance using Google Analytics 4 and identify opportunities for improvement.
Support SEO strategy and execution, including keyword research, on-page optimization, and performance tracking.
Ensure website integrations with Salesforce, donation platforms, and analytics tools are functioning accurately.
Build and maintain campaign performance dashboards and reports using GA4 and platform analytics.
Track and report on key metrics including cost per acquisition, conversion rates, and campaign performance.
Translate data into insights to support campaign optimization.
Maintain UTM tracking and campaign tagging standards to support accurate attribution.
Contribute to testing and data-informed decision-making across campaigns.
Support the use of tools and workflows to improve campaign execution and efficiency.
Coordinate campaign asset delivery to Marketing Operations for SFMC builds, ensuring timelines and specifications are accurate.
Assist with testing campaigns prior to deployment to ensure accuracy and functionality.
Identify opportunities to improve tools and processes and bring forward suggestions.
Support implementation of automated workflows in coordination with Marketing Operations.
Execute digital components of integrated campaigns across email, paid media, website, and social channels.
Support coordination of campaign materials across digital and print channels, including vendor liaison for production and fulfillment.
Contribute input to campaign planning discussions based on platform insights and performance data.
Work collaboratively with team members to deliver campaigns accurately and on schedule.
Assists at special events as required.
May participate in community engagement or fundraising activities.
Liaise with United Way Centraide Canada (UWCC).
Performs other duties as required.