Digital Marketing and Communications Coordinator

BESTICA INC•Dayton, OH

3d•Onsite

About The Position

Bestica is hiring for a Digital Marketing and Communications Coordinator to provide services at Wright Patterson Air Force Base located in Dayton, OH. The employee shall provide the expertise listed below to the USAFSAM Department of Education (USAFSAM/ED), Education Delivery Division (EDE), Academic Development Branch (EDMS). USAFSAM/ED directs daily academic operations for USAFSAM and establishes student training policies. ED executes the student management and accounting for 4,000 students annually as well as the faculty development, instructor evaluation, and student evaluation programs. Community College of the Air Force requirements for affiliated schools are implemented, and curriculum development and revisions are led by ED staff. ED is responsible for creating an academic environment conducive to learning, providing academic counselling, and convening the Academic Review Board when necessary. Distance learning courses are produced and managed through this department. USAFSAM/EDMS is responsible for educational research and technology. Performance shall be according to the requirements contained in this Performance Work Statement (PWS).

Requirements

Bachelor’s degree in marketing, Communications, Graphic Design, Journalism, Public Relations, or a related field.
3 years of experience in digital marketing, advertising, communications, or educational marketing.
Experience working in a cross-functional team collaborating with graphic designers, photographers, videographers, etc.
Experience with digital signage platforms (understanding screen ratios, motion graphics, and optimal content duration).
Proficiency in tools such as Adobe Creative Suite (especially InDesign or Illustrator for layout awareness).
Demonstrated knowledge and experience with visual hierarchy, color theory, typography, and layout principles.

Nice To Haves

Familiarity with Department of Defense branding and communication policies (ex. Tongue and Quill).
Certifications such as HubSpot Content Marketing Certification, Digital Marketing Institute (DMI), or Certified Digital Marketing Professional (CDMP).

Responsibilities

Assist in the inventory and maintenance of the studio audio visual/computer related equipment as directed by the Government representative.
Create, design, and edit all digital signage as directed by the government representative.
Assist with the ordering, storing, coding/entering inventory into database, and disposing of all audio visual/computer related equipment as directed by the Government representative.
Provide digital marketing consultation to all members, programs, etc as directed by the government representative.
Exhibit and apply expertise in professional marketing and mass communications activities, supporting communications and marketing activities.
Demonstrate and exhibit an ability to lead and participate in a team of mass communications professionals working in tandem to achieve strategic communications goals.
Ensure that all products developed meet the requirements set forth in the AFRL/PA brand book and other applicable requirements for the development of branding, creating logos, coins, and marketing materials.
Participate in and support other projects within skill sets; project may include writing continuity documents, attending or presenting at local eLearning symposiums, defining capabilities for potential customers, collaborating with local colleges or multi-service partners, and supporting other special projects as directed by the government representative.