Convenience Retail Marketing Coordinator

Shell Mobility and Convenience USA•Houston, TX

22d

About The Position

The Convenience Retail / Marketing Coordinator oversees performance and implementation of business strategies for convenience retail product categories across pricing, promotions, product placement, and product assortment. The role supports the Timewise network of stores in New Mexico, ensuring consistent brand representation, effective promotions, and a superior customer experience. It works cross-functionally with operations, product suppliers, and other teams.

Requirements

Bachelor’s degree in business administration, marketing, supply chain, or a related field.
3–5+ years of experience in retail category management, merchandising, or buying; convenience, grocery, or FMCG experience is preferred.
Experience with vendor negotiations, planogram development, and promotional planning.
Familiarity with retail analytics tools such as Nielsen, IRI, PDI, or internal POS systems.
Familiarity with fuel retail industry trends and consumer behavior.
Ability to interpret sales data, shopper insights, and inventory metrics.
Strong interpersonal, negotiation, and communication skills for working with suppliers and cross-functional teams.
Ability to manage timelines, promotions, and category resets.
Knowledge of Excel, Power BI, category management software, digital signage platforms, and merchandising platforms.
Understanding of retail merchandising principles, space planning, and assortment optimization.
Familiarity with convenience retail dynamics, including high-turnover SKUs, seasonal trends, and impulse buying behavior.
Awareness of regulatory considerations such as tobacco, alcohol, and age-restricted items.
Ability to lift up to 20 pounds.
Ability to sit, stand, and walk for prolonged periods.

Nice To Haves

MBA or advanced degree.
Experience in convenience, grocery, or FMCG retail.

Responsibilities

Execute category plans aligned with company goals.
Analyze market trends, customer preferences, and competitive activity and share insights with central category management and marketing teams.
Identify growth opportunities to optimize business results and achieve targets.
Monitor sales, margins, inventory levels, and promotional effectiveness; use company, loyalty, and syndicated data to evaluate category performance.
Track KPIs including sales, margin, out-of-stock and shelf rates, and SKU productivity.
Execute company-negotiated supply agreements and terms; negotiate local pricing, promotions, and terms with suppliers where necessary.
Collaborate with key suppliers on joint business plans and marketing initiatives, and manage vendor relationships to support reliable supply and merchandising execution.
Support development and monitor local execution of planograms and macro space plans to maximize visibility and sales.
Coordinate with operations and field teams to track merchandising, planograms, and promotional execution.
Support central teams in optimizing space allocation based on performance and shopper behavior; monitor customer feedback and suggest improvements to retail offerings.
Plan and execute promotional calendars and seasonal campaigns, coordinating with marketing teams on in-store signage, digital offers, and loyalty programs.
Ensure timely deployment of point-of-sale materials, signage, and promotional assets; evaluate promotional ROI and adjust strategies.
Coordinate promotional product delivery and setup with vendors and suppliers.
Monitor compliance with brand standards and promotional guidelines, and provide field insights to improve future campaigns.
Train site staff on promotions, product launches, and marketing tools.