Director, Retail Convenience

fairlife•Chicago, IL

About The Position

The Director, Retail Sales is responsible for driving sales growth with select U.S. convenience retail customers. The role develops and executes strategic sales and customer business plans that support growth objectives and overall business performance. Key areas include day-to-day customer management, forecasting and budgets, and identifying growth opportunities through data, insights, and market trends. The Director builds strategic relationships with select convenience retailers, Coca-Cola North America Customer Teams, and the Coca-Cola Bottling System. Working cross-functionally with Marketing, Finance, Insights, Supply Chain, and Commercial teams, the Director supports seamless execution of customer strategies, identifies opportunities for growth, and delivers strong, profitable business results. The position is based in Chicago, Illinois, or Charlotte, North Carolina, reports to the Head of Convenience Retail and Food Service, and requires 30–50% travel.

Requirements

  • Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or a related field.
  • At least 8 years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales within the CPG, food and beverage, or consumer products industry.
  • Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management.
  • Strong analytical capabilities, including the ability to develop and manage dynamic forecasts that support sound business decisions.
  • Demonstrated success delivering sales growth objectives.
  • Strong strategic planning, negotiation, and relationship-building skills.
  • Excellent written, verbal, presentation, and communication skills.
  • Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P&L accountability.

Nice To Haves

  • MBA.
  • Experience with the convenience retail channel.

Responsibilities

  • Act as the primary fairlife sales contact and subject matter expert for select U.S. convenience customers, driving growth and strengthening customer relationships.
  • Lead annual customer planning with internal and system stakeholders, including developing and executing Joint Business Plans, promotional strategies, assortment optimization initiatives, forecasts, and customer negotiations as applicable.
  • Lead customer forecasting for assigned accounts and provide routine performance analyses, updates, and actionable insights to key stakeholders.
  • Identify opportunities through market trends, syndicated data, shopper insights, and category analysis.
  • Develop and maintain strong executive-level relationships with key customers and business partners.
  • Oversee the key account sales budget to support business objectives while ensuring fiscal responsibility.

Benefits

  • Comprehensive medical, dental, and vision coverage effective day one.
  • Supplemental health plans, including hospital indemnity, accident, and critical illness insurance.
  • Paid time off.
  • Paid parental leave and adoption assistance up to $10,000.
  • Parental support and family care benefits, including childcare resources and lactation support.
  • 401(k) with up to 9% employer match.
  • Wellness reimbursement up to $500 for qualified wellbeing expenses.
  • Employee Assistance Program.
  • Company-paid life insurance and short-term disability.
  • Employer HSA funding for HDHP participants.
  • Tuition reimbursement up to $10,000 and student loan repayment of $200 per month.
  • Learning and development programs.
  • Rewards and recognition, matching gifts, free product, and Business Resource Groups.
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