Content Writer

Valve and Meter • Indianapolis, IN

2d • Hybrid

About The Position

Valve+Meter Performance Marketing is seeking a skilled Copywriter/Content Specialist to create impactful content for clients in competitive markets. This role involves developing narratives, clarifying complex ideas, and driving demand generation for industrial, technical, and professional services brands. The specialist will translate technical jargon into compelling stories, connect business value to audience needs, and balance creativity with performance-driven strategy to produce content like white papers, blogs, case studies, and web copy that generates leads, engagement, and measurable results. Content is viewed as pivotal in driving business outcomes, educating, influencing, and inspiring action across the marketing funnel to help clients stand out and grow in B2B markets. The role contributes directly to lead generation, prospect nurturing, and strengthening customer relationships. Collaboration with SEO strategists, account managers, and the creative team is essential to align content with search strategy, support sales objectives, and integrate with broader marketing initiatives. The specialist will act as a bridge between client insights and audience engagement, transforming technical concepts into clear, persuasive narratives for decision-makers. Responsibilities extend to shaping messaging strategies, contributing to editorial planning, and creating foundational content for long-term marketing systems, ultimately turning marketing efforts into a reliable revenue engine. This position is ideal for someone who excels at the intersection of creativity, strategy, and performance, with opportunities for cross-disciplinary collaboration, exploration of new ideas, and seeing tangible client results. Content is considered a catalyst for growth, and the specialist's expertise will guide it.

Requirements

• 3–5 years of experience writing B2B marketing content, preferably in an agency or performance-driven environment.
• Portfolio showcasing long-form and short-form B2B writing (blogs, white papers, case studies, etc.).
• Strong research, interviewing, and storytelling skills.
• Understanding of SEO writing principles.
• Excellent written and verbal communication skills.
• Bachelor’s degree in marketing, journalism, communications, or related field—or equivalent experience.

Nice To Haves

• Hands-on familiarity with StoryBrand.
• Experience writing for home services, manufacturing, technical, and/or industrial sectors.
• Familiarity with buyer’s journey, content mapping, and lead generation strategies.
• Experience collaborating with design, SEO, and paid media teams.
• Working knowledge of CMS platforms (WordPress, HubSpot) and content reporting tools.

Responsibilities

• Create and manage a variety of B2B content formats that support SEO, lead generation, and brand positioning.
• Write and edit blogs, white papers, case studies, website copy, landing pages, email campaigns, and thought leadership articles.
• Transform complex technical or industry-specific information into clear, compelling, audience-focused messaging.
• Collaborate with SEO strategists to optimize content for organic search while maintaining brand voice and clarity.
• Develop and maintain clients’ content brand guidelines or optimize existing guidelines.
• Conduct client interviews and brand/industry research to support the development of client style guides and a Brandscript within the StoryBrand framework.
• Develop and maintain editorial calendars in partnership with account and strategy teams.
• Support content audits and gap analyses to identify opportunities for content improvement or expansion.
• Conduct research (internal and external) to inform content topics, competitive positioning, and audience needs.
• Participate in client-facing calls to gather insights, clarify messaging needs, and align on content direction.
• Assist in shaping content strategies and messaging frameworks for client campaigns.
• Ensure content quality, consistency, and compliance with client brand guidelines.
• Perform efficient, high-level internal quality checks of other copywriters’ work as a final step in the content creation process.

Benefits

• Competitive base salary
• Excellent medical, dental, vision benefits
• 401(k) match + company-paid life insurance
• Unlimited PTO
• Fast-paced, growth-focused environment
• Casual dress code + pet-friendly office
• Hybrid or remote flexibility

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level