Content Writer

Flex Fitness • ,

41d • $56,000 - $60,000 • Hybrid

About The Position

We are seeking a creative and detail-oriented Content Writer to craft clear, engaging, and on-brand copy across our digital channels. You will develop content for blogs, website pages, social media, newsletters, product guides, and marketing campaigns. This role is ideal for someone who enjoys storytelling, conducts thoughtful audience analysis, and collaborates with marketing, design, and product teams to elevate the Flex Fitness voice.

Requirements

• Bachelor’s degree in English, Communications, Marketing, Journalism, or a related field; or equivalent experience
• Proven experience as a content writer or copywriter, preferably in the fitness, wellness, or health space
• Excellent writing, editing, and storytelling abilities with a strong eye for detail
• Familiarity with SEO best practices and content optimization tools
• Ability to translate complex topics into clear, user-friendly content
• Strong research skills and ability to synthesize information from multiple sources
• Proficiency with content management systems, Google Workspace, and collaboration tools
• Self-motivated, organized, and capable of meeting tight deadlines
• Collaborative mindset with ability to work across teams and receive feedback constructively

Responsibilities

• Research, write, edit, and optimize content across blogs, website pages, emails, social media, and promotional materials
• Adapt tone and style to align with brand guidelines while targeting diverse audience segments
• Collaborate with marketing, product, and design teams to develop content that supports campaigns and business goals
• Produce compelling headlines, meta descriptions, and clear calls-to-action
• Perform competitor and industry research to inform content strategy and topics
• Optimize content for readability, SEO, and engagement using best practices
• Manage editorial calendar, set deadlines, and ensure on-time delivery
• Reinforce brand consistency through standardized terminology, formatting, and voice
• Edit and proofread content for accuracy, grammar, and style
• Repurpose existing content into multiple formats (long-form articles, social posts, briefs)
• Track performance metrics and incorporate insights to improve future content
• Help create content guidelines, templates, and process improvements for the team

Benefits

• Competitive salary aligned with experience
• Flexible work arrangements to support project needs and team collaboration
• Benefits package and paid time off in line with tenure and role

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level