Content Strategy Lead, AWS Skilling and Social Impact (SSI)

Amazon • Seattle, WA

24d • $142,800 - $193,200 • Onsite

About The Position

AWS Skilling and Social Impact (SSI) exists to fuel, align, and amplify the good that AWS does in the world. We accelerate social impact with cloud and AI technology and expertise, and engage AWS customers, Partners, and Builders to deliver social and business value. To advance this mission, we seek a Content Strategy Lead to drive complex product marketing initiatives that demonstrate the power of AWS technology to make a positive impact in the world. The successful candidate will have experience marketing products across multiple channels — website, blogs, newsletters, social — for internal and external campaigns, as well as a track record of earning trust with peers, cross-functional stakeholders, and executives.

Requirements

• 6+ years of professional non-internship marketing experience
• Experience using data and metrics to drive improvements
• Experience building, executing and scaling cross-functional marketing programs
• Experience leading go-to-market for consumer software or hardware product launches

Nice To Haves

• Experience in photo and video production, including post production, lighting, composition, color quality, and aesthetics

Responsibilities

• Manage the full lifecycle of complex product marketing initiatives and define strategy and measurement with limited guidance
• Develop comprehensive marketing strategies spanning targeting, go-to-market plans, positioning, promotions, and launch plans
• Identify gaps between teams and processes, influence partner team roadmaps, anticipate risks, and build contingency plans
• Produce multi-media, multi-channel content for the AWS website, AWS blogs, AWS social impact newsletter, LinkedIn, event activations, and SSI’s internal Wiki
• Manage external creative vendors to develop high-quality content, creating requests for proposal, managing approval and selection processes, and overseeing project delivery
• Build and continuously improve SSI’s reference library of videos, photos, customer case studies, media mentions, and social media posts to increase efficiency and repeatability
• Serve as org-level resource on relevant policies and practices — e.g. messaging guidelines, customer references, logo usage, required internal approvals — and lead periodic trainings

Benefits

• sign-on payments
• restricted stock units (RSUs)
• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed