Content Operations Specialist

SeaWorld • Orlando, FL

18h

About The Position

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.
The Content Operations Specialist will be responsible for executing the company’s website content strategy for United Parks & Resorts. The individual in the role will be accountable for creating and updating website content to create demand and drive revenue for the parks.

Requirements

• Must hold a Bachelor’s degree in Marketing or a related business field.
• Must have 3+ years of digital marketing experience preferred.
• Must have a marketing strategy background along with experience in digital marketing, specifically website content management.
• Must have experience with Content Management Systems; Experience with Sitecore preferred.
• Must have excellent written and verbal communication skills with an ability to adapt communication style to a number of different audiences.
• Must be able to multitask and work in a demanding, fast paced environment.
• Must be proficient in Microsoft Office applications (Excel- Pivot - CSV generation).
• Must be comfortable with Adobe Creative Suite applications, specifically Photoshop and Illustrator.
• Basic understanding of content optimization for search engines (SEO).
• Must be comfortable with data analysis and product/campaign performance analysis.
• Must be enthusiastic, confident change-agent with ability to work in a demanding and fast paced environment.

Nice To Haves

• Strong entrepreneurial spirit
• Proven ability to drive business development and outcomes using various digital marketing vehicles
• Ability to manage multiple projects to completion while seizing emerging opportunities

Responsibilities

• Implement the digital marketing strategy for United Parks & Resorts park brands and corporate enterprises, supporting in-park and ecommerce initiatives.
• Work closely with cross-functional teams to plan and communicate the information needed for successful execution of the vision of the SEA online websites.
• Build and maintain all website content, ensuring all adds, deletes and adjustments are updated according to established specifications and timeframes.
• Organize and maintain calendar for park’s attraction updates, landing pages, special microsite initiatives, image updates, copy strategy, etc.
• Collaborate with third party agency and corporate team to implement learned best practices for SEO within content and structure.
• Report online activity, trends and performance of park websites.
• Maintain and grow awareness of digital marketing trends and the implications that these technologies have on marketing to the company’s target consumer.
• Work closely with Park and Corporate leadership teams to align business goals and create online content to support campaigns, mission initiatives, and event support.
• Provide updates to marketing leadership reporting analysis of key metrics associated with core projects.
• Partner with park marketing teams to create consistency in the consumer experience in all digital sales channels including approach, tone, and content strategy.
• Perform other duties as assigned.

Benefits

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level