Content Operations & Production Assistant

Palette Media•New York City, NY
•Onsite

About The Position

This hands-on role supports a fast-growing digital media company that creates short-form video content for social platforms. It combines social media management, content production, administrative support, and project coordination. The assistant helps keep day-to-day operations running smoothly across four brands, coordinating with internal team members, freelancers, editors, interviewers, and external partners. The position involves publishing and engaging with content, supporting filming and production, maintaining performance data and reports, and following up on projects and deadlines. The role is full-time and in person in New York City.

Requirements

  • Strong familiarity with Instagram, TikTok, Facebook, and short-form video content.
  • Excellent organizational skills and strong attention to detail.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects, deadlines, and responsibilities simultaneously.
  • Proactive, dependable, and comfortable working independently.
  • Comfortable working on the streets of New York City and interacting with people.
  • Proficiency with Google Workspace, including Google Sheets, Docs, and Drive.
  • Willingness to learn new tools, systems, and workflows.
  • Ability to work full-time in person in New York City.

Nice To Haves

  • Previous experience in social media management, content production, or a related role.
  • Experience managing or publishing content across multiple social media accounts.
  • Familiarity with social media analytics and reporting.
  • Basic knowledge of video production equipment and filming techniques.
  • Experience coordinating projects or working with creative teams.
  • Familiarity with content scheduling and project management tools.

Responsibilities

  • Manage daily publishing and scheduling across Instagram, TikTok, Snapchat, Facebook, and YouTube.
  • Ensure content is published accurately and on time; prepare and review captions, thumbnails, tags, collaborator invitations, and other publishing details.
  • Maintain content calendars across four brands and coordinate with editors and team members to prepare content for publication.
  • Monitor published posts, troubleshoot publishing issues, and ensure sponsored content meets campaign requirements and deadlines.
  • Manage daily community engagement across four social media brands, including responding to comments in each brand's voice and proactively engaging with relevant accounts.
  • Identify trending conversations and engagement opportunities; monitor audience feedback and flag notable comments, questions, or concerns.
  • Assist with on-the-street filming and interviews throughout New York City, including equipment setup, audio checks, filming logistics, and general production support.
  • Help identify and approach potential interview subjects when needed.
  • Coordinate filming schedules, locations, and production needs; organize, label, and upload raw footage after shoots.
  • Collect, organize, and maintain social media performance data, tracking views, engagement, follower growth, and content performance.
  • Prepare performance reports and summaries for internal use, brand partners, and sponsors; compile statistics and insights for proposals, campaign recaps, and presentations.
  • Maintain accurate spreadsheets, trackers, and reporting documents; assist with general administrative tasks and special projects.
  • Coordinate communication among internal team members, freelancers, interviewers, editors, and external partners; follow up on tasks, deadlines, and requests.
  • Assist with scheduling shoots, meetings, and production activities; track project progress, flag delays or issues, and help ensure teams have the information, assets, and resources they need.
  • Support day-to-day coordination across multiple brands and business initiatives.

Benefits

  • Hands-on experience across content production, social media operations, and brand partnerships.
  • Opportunity to take on more responsibility and grow with the company.
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